VML
MarketDataLead
Neural analysis suggests this role is
optimal for Lead candidates.
“Market Data Lead at VML. Skills: Data strategy, Measurement, Analytics, Client engagement. Be the trusted partner. Be the primary client point of contact”
Industry & Context.
Data-driven decision making
What They're Looking For.
Must Have
10+ years of experience in analytics, 10+ years of experience in measurement, 10+ years of experience in digital strategy, 10+ years of experience in marketing analytics, Experience leading complex data initiatives, Experience leading complex analytics initiatives, Experience leading complex measurement initiatives, Significant experience at scoping, Significant experience at resourcing, Significant experience developing commercial proposals, Knowledge of the data ecosystem across marketing, Knowledge of the data ecosystem across digital, Knowledge of the analytics ecosystem across marketing, Knowledge of the analytics ecosystem across digital, Knowledge of media, Knowledge of commerce, Knowledge of social, Knowledge of digital platforms, Knowledge of CRM, Knowledge of loyalty, Experience working with Google Analytics 4, Experience working with Amplitude, Experience working with BigQuery, Experience working with Tableau, Experience working with Power BI, Experience working with Looker, Familiarity with marketing effectiveness initiatives, Familiarity with attribution initiatives, Familiarity with customer insights initiatives, Familiarity with cross-channel analytics initiatives, Ability to connect multiple data sources, Ability to translate data into business decisions, Experience working with multiple stakeholders, Experience working with multi-market environments, Ability to lead strategic conversations, Ability to facilitate alignment across teams, Excellent level of English
Nice to Have
PhD preferred, Specific ML framework experience preferred, Cloud platform certs preferred
What You'll Do.
Be the trusted partner
Be the primary client point of contact
Navigate client business
Understand client challenges
Deliver success with services
Deliver success with solutions
Lead the market measurement strategy
Lead the market analytics strategy
Ensure alignment with business objectives
Ensure alignment with marketing objectives
Ensure alignment with global strategy
Ensure alignment with global solutions
Provide commercial scopes
Coordinate capabilities within ecosystem
Connect capabilities within ecosystem
Deliver Digital Analytics
Deliver Marketing Effectiveness
Deliver Media Analytics
Deliver Analytics Engineering
Ensure robust measurement frameworks
Ensure robust analytical methodologies
Apply measurement frameworks
Apply analytical methodologies
Transform complex data into insights
Transform complex data into recommendations
Drive a data-driven culture
Collaborate with global teams
Collaborate with local teams
Ensure consistency across frameworks
Ensure consistency across reporting
Ensure consistency across measurement models
Lead strategic conversations
Identify opportunities to evolve analytical capabilities
Identify opportunities to evolve processes
Identify opportunities to evolve ways of working
Promote use of new methodologies
Promote use of AI capabilities
Accelerate insight generation
Accelerate decision making
Facilitate integration of data sources
Facilitate integration of analytical perspectives
Act as a strategic reference point
Act as a consultative reference point
How You'll Work.
Team & Collaboration
Global teams; Local teams; Multidisciplinary teams; Client stakeholders
Communication Scope
Strategic conversations
Full Job Description
Who We Are VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy' s. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com. Who we’re looking for: We are looking for a Market Data Lead to work within the VML Data & Analytics team. The main mission of this role will be to lead the strategic vision and delivery for data, measurement and analytics for a geographical region as part of a Global WPP client engagement, helping connect data, business and marketing to drive decision making and maximise the impact of digital and marketing initiatives. We are looking for a senior, strategic and consultative profile with experience leading analytics and measurement initiatives across comp
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