IKEA
Retail
MarketCommunicationSpecialist
Neural analysis suggests this role is
optimal for mid candidates.
“Market Communication Specialist at IKEA. Skills: Marketing plan implementation, Local marketing activities, PR event execution, Internal communication strategy, Brand positioning. Support implementation of MMA annual local marketing plan. Coordinate local marketing activities”
What You'll Achieve.
Drive positive perception of IKEA brand; Achieve aspiration to be great place to work; Deliver sustainable growth; Deliver fantastic customer experience; Drive engagement for co-workers; Drive engagement for customers; Drive engagement for community
Industry & Context.
Operate across 3 stores, Commit retail shift hours
What They're Looking For.
Must Have
Minimum 5 years experience in strategic communication, media, and marketing management, Experienced in creating and implementing strategic plans, Experienced in setting budget, Experienced in follow-up goals on local market information, Demonstrate experience in effective, efficient use and measurement of all medias, Excellent communication skills, both verbal and written, Able to create and present communication insights that are clear, focused, and practical, Proficient in Adobe Photoshop, Proficient in Adobe Illustrator, Networking and relationship building skills, Proven ability to work as part of a team, Proven ability to work independently, Multi-tasking skills, Project management skills, Able to commit retail shift hours, weekends, and public holidays, Able to operate across the 3 Singapore stores
Nice to Have
Experience preferably in a customer-focused service/retail industry
What You'll Do.
Support implementation of MMA annual local marketing plan
Coordinate local marketing activities
Delegate local marketing activities
Evaluate local marketing activities
Support execution of store PR events
Support execution of media launches
Support execution of interviews
Support execution of media engagement activities
Align on external communication
Ensure up-to-date information on Internet Retail Website
Secure implementation of website updates
Outline internal communication strategy
Outline internal communication activities
Outline internal communication content calendars
Communicate and position IKEA as a company that
Develop internal communication contents
Develop engagement activities
Support Crisis Management
Support Local Marketing initiatives
Drive communication that inspires co-workers
Clarify business goals
Deepen understanding of IKEA values
Strengthen performance
Strengthen productivity
Manage Stores’ internal communication channels
Manage digital signage
Manage Microsoft communication platforms
Manage IKANO One Intranet
Motivate participation
Secure best practices
How You'll Work.
Team & Collaboration
Work with matrix partners; Work with E-commerce team; Work with manager/store leadership; Work with Corporate Communication Team; Collaborate with stakeholders
Communication Scope
Verbal communication; Written communication; Present communication insights
Process & Methodology
Project management
Full Job Description
The IKEA vision is to create a better everyday life for the many people. We do this by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible can afford them. We operate in Singapore, Malaysia and Thailand – and have an ambitious expansion plan to bring a little bit of Sweden to new markets in the region. We are part of the Ikano Group of companies and the only IKEA franchisee owned by the Kamprad family that founded IKEA. We also develop, own and operate Shopping Centres that are anchored by IKEA and create walkable communities by including residential, office and other types of real estate in our development plans. We work towards making sustainability a natural part of our everyday work. We are active in our communities, driving and supporting social initiatives that benefit children, women and the environment. About the job Reporting to the Local Marketing and Communication Manager, you will support and coordinate the local marketing and communication efforts in the main market area (MMA). You shall provide communication expertise to help drive positive perception of the IKEA brand among co-workers and corporate stakeholders in the Singapore stores. Your specialist skills support our business in achieving its aspiration to be a great place to work, delivering sustainable growth and a fantastic customer experience. Your assignment * Support the implementation of MMA annual local marketing plan and strategy based on the country commercial priorities. * Coordinate, delegate and evaluate all local marketing activities in the stores to drive engagement for co-workers, customers and community. * Support the execution of store PR events, media launches and interviews and media engagement activities. Work closely with matrix partners in Service Office to align on external communication, if and whenever required. * Ensure up-to-date information regarding the store in Internet Retail Website (IRW) and l
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