Manager,WebStrategy

## Description We are seeking a seasoned and highly versatile Manager, Web Strategy to take complete ownership of our digital portfolio, which includes four distinct company websites. This critical role requires a strategic thinker who is equally comfortable rolling up their sleeves to execute and manage. You will be accountable for the entire web ecosystem, translating business goals into exceptional user experiences that drive engagement, lead quality, and revenue across all properties. You will manage a dedicated Senior Web Developer and a SEO Manager and work extensively with cross-functional teams. ## WHAT YOU'LL DO Develop, own, and execute the comprehensive web strategy for all four corporate websites, ensuring complete alignment with business and marketing objectives (e.g., brand, demand generation, customer support). Design, implement, and continuously optimize the information architecture and user experience across all sites. You will be the champion for the web customer journey, ensuring intuitive navigation and clear conversion paths that effectively turn visitors into qualified prospects, and that our content is structured and authoritative enough to be surfaced by AI-driven discovery tools. Own all web analytics platforms (e.g., Google Analytics). You will rigorously track, interpret, and report on performance KPIs, including emerging visibility metrics across AI answer surfaces, using data to identify bottlenecks, inform A/B testing, and drive strategic prioritization for maximum ROI. Serve as a hands-on contributor, directly executing content updates, minor design changes, and strategic initiatives. You will manage a dedicated Web Developer, prioritizing their workload and ensuring high-quality, on-time delivery of technical projects, as well as a Senior SEO Strategist. Lead development and maintenance efforts using modern CMS platforms, with proven, extensive experience in Webflow. Champion the adoption of AI-driven workflow tools to improve team ve