Vivrelle
Marketing
Manager,TikTok&ContentStrategy(SocialMedia)
Neural analysis suggests this role is
optimal for Manager candidates.
“Manager, TikTok & Content Strategy (Social Media) at Vivrelle. Skills: TikTok strategy, Short-form content, Social media management. Own TikTok content strategy. Execute TikTok content strategy”
What You'll Achieve.
Drive awareness; Drive engagement; Drive brand affinity; Maximize reach; Maximize viral potential; Keep Vivrelle at forefront; Build brand relevance; Build brand conversation; Content reflects brand voice; Content delivers value; Content aligns with business objectives; Drive community growth
Industry & Context.
What They're Looking For.
Must Have
3+ years managing social media, Deep understanding of TikTok, Deep understanding of Instagram Reels, Proven track record creating content, Exceptional content ideation skills, Exceptional storytelling skills, Understanding of social strategy, Understanding of content planning, Understanding of performance analytics, Experience filming short-form video, Experience editing short-form video, Ability to move quickly, Ability to adapt to trends, Ability to execute ideas efficiently, Organizational skills, Attention to detail
Nice to Have
Passion for fashion, Passion for luxury, Passion for lifestyle brands, Passion for consumer brands
What You'll Do.
Own TikTok content strategy
Execute TikTok content strategy
Conceptualize short-form content
Create short-form content
Film short-form content
Edit short-form content
Publish short-form content
Stay ahead of platform updates
Stay ahead of creator movements
Stay ahead of cultural moments
Develop creative concepts
Build content calendar
Manage content calendar
Analyze performance metrics
Analyze social insights
Collaborate with marketing teams
Collaborate with partnerships teams
Collaborate with membership teams
Collaborate with creative teams
Identify emerging content formats
Experiment with new approaches
Engage with influencers
Engage with social community
How You'll Work.
Team & Collaboration
Cross-functional teams; Marketing teams; Partnerships teams; Membership teams; Creative teams
Process & Methodology
Content planning
Full Job Description
## Description Vivrelle is seeking a highly creative, TikTok-obsessed Social Media Manager to lead our short-form content strategy and execution. This person lives and breathes social media, understands internet culture in real time, and knows how to turn trends into brand-building moments. We’re looking for someone who combines creative instincts with strategic thinking. You’ll be responsible for developing viral content concepts, creating and producing engaging TikTok-first content, and building a thoughtful social strategy that drives awareness, engagement, and brand affinity. You’ll also own the content calendar, ensuring every piece of content reflects Vivrelle’s brand voice while delivering value to our audience. This role is ideal for someone who is equal parts creator, strategist, trend forecaster, and storyteller. This is an NYC based role. We are currently not accepting remote applicants. ## Responsibilities Own and execute Vivrelle’s TikTok content strategy, with a focus on growth, engagement, and brand awareness. Conceptualize, create, film, edit, and publish high-performing short-form content across TikTok and Instagram Reels. Stay ahead of trends, platform updates, creator movements, and cultural moments to identify opportunities for timely, relevant content. Develop creative concepts designed to maximize reach, engagement, and viral potential while remaining authentic to the Vivrelle brand. Build and manage a strategic content calendar that balances trend-driven content, brand storytelling, product features, membership education, and community engagement. Ensure all content consistently reflects Vivrelle’s voice, aesthetic, and positioning within the luxury space. Analyze performance metrics and social insights to continuously optimize content strategy. Collaborate cross-functionally with marketing, partnerships, membership, and creative teams to support key campaigns and launches. Identify emerging content formats and experiment with new appr
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