FINRA
financial regulation
Manager,SocialMedia
“Manager, Social Media at FINRA. Skills: Social media strategy, Content creation, Community management, Analytics. Set FINRA's social media strategy in alignment with organizational goals and priorities.. Execute social media strategy with minimal oversight.”
What You'll Achieve.
Engage and inform key stakeholder audiences; Enhance public understanding of FINRA's value and work; Maximize effectiveness of channel performance; Further optimize and refine the content strategy
Industry & Context.
Hybrid work environment, with defined in-person requirements., On occasion and as needed, staff make themselves available to work non-traditional hours., Occasional travel may be required., FINRA’s Code of Conduct imposes restrictions on employees’ investments and requires financial disclosures that are uniquely related to our role as a securities regulator., Employees are required to disclose to FINRA all brokerage accounts that they maintain, and those in which they control trading or have a financial interest., All of those accounts are subject to the Code’s investment and securities account restrictions, and new employees must comply with those investment restrictions—including disposing of any security issued by a company on FINRA’s Prohibited Company List or obtaining a written waiver from their Executive Vice President—by the date they begin employment with FINRA., Employees may only maintain securities accounts that must be disclosed to FINRA at one or more securities firms that provide an electronic feed (e-feed) of data to FINRA, and must move securities accounts from other securities firms to a firm that provides an e-feed within three months of beginning employment., Execute FINRA’s Employee Confidentiality and Invention Assignment Agreement without qualification or modification and comply with the company’s policy on nepotism.
What They're Looking For.
Must Have
Bachelor’s degree in journalism, communications or related field, or equivalent combination of education and relevant work experience., Minimum eight (8) years of relevant experience developing social media strategy and managing execution, Knowledge of the financial industry and/or financial regulation required., Proven experience editing and writing., Knowledge of social data and social analytics tools, including Meltwater and Sprout Social., Excellent editorial judgment, writing skills, and ability to capture FINRA's voice to reach new and established audiences., Adept at producing copy quickly and managing tight deadlines and multiple priorities., Confident, collaborative and communicative with a desire to thrive in a fast-paced environment.
What You'll Do.
Set FINRA's social media strategy in alignment with organizational goals and priorities.
Execute social media strategy with minimal oversight.
Build and maintain an editorial calendar.
Translate message strategy and financial content and concepts into compelling and high-quality social media content consistent with the company's brand.
Independently create strong
engaging social media plans across multiple social platforms.
Coordinate review and approval processes.
Coordinate closely with Creative Services and subject matter experts across the organization to develop consistent
Ensure that content is grounded in audience and data insights and is relevant to platform usage and trends.
Monitor social media engagement ('social listening') related to FINRA and FINRA issues
and proactively manage FINRA's response.
Manage a high volume of incoming social media messages.
Exercise judgement when responding to community posts under limited supervision to protect the corporate brand.
Understand and apply best practices to maximize effectiveness of channel performance.
Leverage key performance indicators and other data to make recommendations to further optimize and refine the content strategy.
Coordinate with data analytics team to deliver regular reporting.
Stay up to date on industry best practices and emerging trends and platforms.
How You'll Work.
Team & Collaboration
Work with the VP to execute FINRA’s social media strategy.; Coordinate closely with Creative Services and subject matter experts across the organization to develop consistent, meaningful content.; Coordinate with data analytics team to deliver regular reporting.; Collaboration, both in-person and virtually, in furtherance of FINRA's mission of investor protection and market integrity.
Communication Scope
Excellent editorial judgment; writing skills; ability to capture FINRA's voice; Confident; collaborative; communicative
Process & Methodology
Managing tight deadlines, Managing multiple priorities
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