The Insights
Manager,SocialAnalytics
Neural analysis suggests this role is
optimal for Mid candidates.
“Manager, Social Analytics at The Insights. Skills: Marketing Insights, Insights and Analytics, actionable insights, marketing platform insights, paid social media, social measurement, sentiment analyses, audience research, campaign dashboards. Support senior leadership to ensure all marketing related business goals are met. Provide marketing team with deep and actionable audience, creative, and marketing platform insights”
What You'll Achieve.
ensure all marketing related business goals are met; drive improvement in campaign efficiency and effectiveness; identify key drivers of performance and inform future campaign activity
Industry & Context.
actionable insights; deep and actionable audience, creative, and marketing platform insights; drive improvement in campaign efficiency and effectiveness; key drivers of performance
Limited travel to NY
What They're Looking For.
Must Have
5+ years in marketing analytics including the measurement and evaluation of off-line and online marketing campaign tactics, understanding of basic statistical concepts, such as descriptive and inferential statistics, hypothesis testing, sample size calculations, correlations and A testing, understanding of data structures, query language, and methodologies for maximizing the value of datasets, communications skills, including the abilities to distill and relay data and insights to a variety of audiences, including senior executives, Ability to multitask and work on multiple ongoing projects, with minimal oversight, support, and defined process, Exceptional attention to detail
Nice to Have
degree in a technical field such as Applied Mathematics, Computer Science, Engineering, Physics, or Economics, 3+ years working with data visualization tools with a preference for experience with Tableau, Statistical model building/machine learning experience a significant plus, Experience in the television industry a significant plus
What You'll Do.
Support senior leadership to ensure all marketing related business goals are met
Provide marketing team with deep and actionable audience
and marketing platform insights
Collaborate with Digital team to plan paid social media with Facebook/Instagram
leveraging platform specific campaign planning tools
Execute A testing initiatives to drive improvement in campaign efficiency and effectiveness
Support the Executive Director of Marketing Insights by establishing social measurement with respect to holistic campaign activity
including the integration of social KPIs
diagnostics and benchmarks and development of brand lift studies where applicable
Provide leadership with ad-hoc sentiment analyses using social listening tools to monitor conversation around Original series
Keep up-to-date with platform changes and best practices to infuse into new social campaigns as needed
Contribute to audience research to identify key behavioral
and attitudinal traits to inform the development and targeting of future marketing campaigns
Develop and maintain holistic campaign dashboards to identify key drivers of performance and inform future campaign activity
How You'll Work.
Team & Collaboration
work cross-functionally; Collaborate with Digital team; relay data and insights to a variety of audiences, including senior executives
Communication Scope
communications skills; abilities to distill and relay data and insights to a variety of audiences, including senior executives
Process & Methodology
work on multiple ongoing projects
Full Job Description
**Job Description** Starz is currently seeking a Manager of Marketing Insights leader to join the Insights and Analytics team. She/he will serve as a change agent in the company, guiding the company in our aggressive expansion efforts. The candidate will have an extremely versatile skillset, be highly collaborative, and work cross-functionally to help the Insights & Analytics team provide actionable insights to the marketing team. The role is highly visible and includes senior management stakeholders within the marketing, product, distribution, and development departments. _**Marketing Analytics**_ * Support senior leadership to ensure all marketing related business goals are met * Provide marketing team with deep and actionable audience, creative, and marketing platform insights * Collaborate with Digital team to plan paid social media with Facebook/Instagram, Twitter, YouTube, Snapchat etc., leveraging platform specific campaign planning tools * Execute A/B testing initiatives to drive improvement in campaign efficiency and effectiveness * Support the Executive Director of Marketing Insights by establishing social measurement with respect to holistic campaign activity, including the integration of social KPIs, diagnostics and benchmarks and development of brand lift studies where applicable * Provide leadership with ad-hoc sentiment analyses using social listening tools to monitor conversation around Original series * Keep up-to-date with platform changes and best practices to infuse into new social campaigns as needed * Contribute to audience research to identify key behavioral, demographic, and attitudinal traits to inform the development and targeting of future marketing campaigns * Develop and maintain holistic campaign dashboards to identify key drivers of performance and inform future campaign activity _**Qualifications**_ * BA/BS and equivalent work experience. Strong preference for a degree in a technical field such as Applied Mathematics, Computer Science
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