Manager,SEO&GEO

Ever since we started in 2007, Sunrun has been at the forefront of connecting people to the cleanest energy on Earth. It’s why we’ve become the #1 home solar and battery company in America. Today, we’re on a mission to change the way the world interacts with energy, and we’re building a company and brand that puts power at the center of life. And we’re doing it by designing a dynamic culture where employee development, well-being, and safety come first. We’re unlike any other solar company. Our vertically integrated model gives us total control over every part of the energy lifecycle – from sale through installation and beyond – so you can find endless opportunities for growth. Come join a career you can grow in and a culture you can run with. At Sunrun, we are building a future where clean energy is the standard. The Manager, SEO & GEO is a critical strategic role responsible for ensuring Sunrun remains the most visible and authoritative voice in the solar industry across all digital discovery platforms. You will lead our organic growth strategy, moving beyond traditional keyword rankings to master Generative Engine Optimization (GEO). Your mission is to ensure that whether a customer uses a search bar or an AI assistant, Sunrun is the trusted solution they find. This role requires a blend of technical SEO expertise, content strategy, and a deep understanding of how Large Language Models (LLMs) cite and prioritize information. ESSENTIAL DUTIES AND RESPONSIBILITIES Generative Engine Optimization (GEO) & AI Strategy * AI Visibility: Develop and execute strategies to improve Sunrun’s share of voice within AI search engines and generative chat interfaces (e.g., Search Generative Experience, OpenAI, Perplexity). * Authority Building: Optimize brand mentions and citations across high-authority domains to ensure Sunrun is recognized as the definitive source for solar and home energy storage. * LLM Signal Tracking: Monitor how AI models interpret Sunrun’s web presence and