Zeiss
Consumer Markets
Manager,SeniorBrand
“Manager, Senior Brand at Zeiss. Skills: Brand Launch, Go-to-market strategy, P&L management. Own go-to-market strategy, demand generation, financial performance. Define value proposition and messaging”
What You'll Achieve.
Drive brand equity and commercial results; Ensure high-quality execution; Optimize results; Deliver on objectives
Industry & Context.
Ability to travel within the United States and internationally
What They're Looking For.
Must Have
Bachelor’s degree in related field, 8 years’ experience in CPG, OTC, or regulated consumer health marketing, Proven success launching new products or brand extensions at national retail scale, Deep experience in omnichannel media strategy and retail media networks, Demonstrated ability to own P&L, lead cross-functional teams and influence, Experience working in a multi-national brand company, Proven track record in project management, Experience in planning and budgeting process, including financial business cases, Excellent communication (verbal and written) and presentation skills, Proven ability to build and maintain relationships, Ability to travel within the United States and internationally
Nice to Have
MBA in a related field, Regulatory Knowledge, Over the counter product management experience
What You'll Do.
Own go-to-market strategy
financial performance
Define value proposition and messaging
financial performance tracking
Ensure regulatory and legal compliance
Monitor category trends and analyze performance data
Oversee agency and vendor relationships
Plan and optimize media budgets and KPIs
Execute integrated campaigns and support retail promotions
and develop direct reports
Set clear performance expectations and provide feedback
Ensure alignment with organizational goals and values
How You'll Work.
Team & Collaboration
Work closely with Sales, E-Commerce, Shopper Marketing, Supply Chain, and Global teams; Lead cross-functional teams; Build and maintain relationships
Communication Scope
Excellent communication (verbal and written); Presentation skills
Process & Methodology
Proven track record in project management
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