Altra
Manager,Retention
“Manager, Retention at Altra. Skills: retention marketing program implementation, email marketing, text marketing, content planning, customer lifetime value, revenue goals, email operations, segmentation, personalization, creative, QA, testing (A), calendar management, deployment, triggered and campaign programs, behavioral and performance data analysis, forecasting, reporting, execution plans, revenue gaps, retention content plans, integrated marketing calendar, evergreen strategies, test‑and‑le”
What You'll Achieve.
drive repeat purchase; customer lifetime value; revenue goals; optimize performance
Industry & Context.
Analyze behavioral and performance data to optimize sends, forecasting and reporting on retention results, and implementing execution plans to address revenue gaps; acton insights that drive revenue
What They're Looking For.
Must Have
organizational skills, PM (Wrike), DAM tools, Excel/Google Sheets, Coupa, email marketing platforms (Salesforce, Bluecore), managing creative projects from brief through execution, manage and report on annual budgets, cross‑functional partnership with team leaders and stakeholders, Hands-on experience with A testing for retention marketing, planning and testing website commerce content
What You'll Do.
implementation of our retention marketing program that encourages repeat purchases
content planning for the commerce areas of our website
Lead retention and lifecycle marketing execution across email and SMS
Own end‑to‑end email operations
Analyze behavioral and performance data to optimize sends
forecasting and reporting on retention results
and implementing execution plans to address revenue gaps
Develop and execute retention content plans aligned to the integrated marketing calendar
Drive first‑party data acquisition and continuously document insights to improve personalization and retention performance
Work with our ecom partners to develop content plans for the key marketing commerce areas of the site linked to integrated marketing calendars
Assist ecom team in landing page strategies and test plans for both acquisition and retention strategies that optimize performance
Attend regular internal business meetings and develop fast action plans in conjunction with ecom partners and agency partners to acton insights that drive revenue
including retention revenue forecasting
invoicing and actualizing costs for retention tactics
Manage the creative team and outside partners to ensure successful execution of retention activities
Monitor competitive marketing activities and provide a perspective to the marketing and ecommerce teams
Own and manage all ecomusiness driven integrated moments (eg. promotions and Black Friday/Cyber Monday etc.)
Manage our CDP database with our internal digital technology team
How You'll Work.
Team & Collaboration
partnering with agencies and internal stakeholders; cross‑functional partnership with team leaders and stakeholders; Work with our ecom partners; Attend regular internal business meetings and develop fast action plans in conjunction with ecom partners and agency partners; provide a perspective to the marketing and ecommerce teams
Process & Methodology
Experience managing creative projects from brief through execution, planning and testing website commerce content
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