NielsenIQ
Market Research
Manager,QualitativeConsumerInsights
Neural analysis suggests this role is
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“Manager, Qualitative Consumer Insights at NielsenIQ. Skills: Qualitative research, Client engagement, Insight translation, Moderating, Storytelling. Delivering high-quality research. Driving consultative client engagement”
What You'll Achieve.
Delivering high-quality research; Driving consultative client engagement; Supporting the growth of the Qualitative customer success team; Contributing expertise to broader Qualitative Practice; Elevating the standard of qualitative delivery; Strengthening NIQ’s position as a thought partner to clients; Ensuring methodological rigor and excellence in output.; Synthesize insights into clear, compelling narratives that influence client decision-making.; Ensuring relationship management and consultative partnership.; Translate consumer insights into strategic recommendations aligned with client priorities.; Contribute to growing the qualitative pipeline across SEA through partnership with commercial teams.; Ensure research outputs meet NIQ quality standards, with disciplined project management and insightful storytelling.; Uphold high ethical and methodological standards across all stages of research.; Deliver integrated insights solutions.
Industry & Context.
Strategic thinking with the ability to influence client decisions.
What They're Looking For.
Must Have
Bachelor’s or Master’s degree in psychology, Sociology, Anthropology, Communications, Marketing, or related fields., 4–7 years of experience in qualitative research within an agency, consultancy, or client side insights team., hands-on expertise in moderating, ethnography, cultural insight work, or design thinking., Proven ability to translate qualitative insights into meaningful strategic recommendations., Experience managing end-to-end qualitative projects, clients, timelines, and budgets., Comfortable working in a fast paced, multimarket, multicultural environment.
Nice to Have
Experience in Ethnography, Semiotics, Design Thinking, Behavioural Science, or other advanced qualitative approaches is highly valued and enables deeper strategic impact across engagements.
What You'll Do.
Delivering high-quality research
Driving consultative client engagement
Supporting the growth of the Qualitative customer success team
Contributing expertise to broader Qualitative Practice
Guiding project teams
Elevating the standard of qualitative delivery
Strengthening NIQ’s position as a thought partner to clients
Lead the design and delivery of qualitative research projects
ensuring methodological rigor and excellence in output.
Conduct in-depth interviews
and other qualitative techniques.
Develop research frameworks
and analytic structures grounded in qualitative best practices.
Synthesize insights into clear
compelling narratives that influence client decision-making.
Serve as a primary client contact on qualitative engagements
ensuring relationship management and consultative partnership.
Translate consumer insights into strategic recommendations aligned with client priorities.
Support senior leaders in business development
Mentor junior researchers in moderating
and project management skills.
Support capability building within the qualitative practice
and best practice development.
Contribute to growing the qualitative pipeline across SEA through partnership with commercial teams.
Ensure research outputs meet NIQ quality standards
with disciplined project management and insightful storytelling.
Review and refine reports
and deliverables prepared by junior team members.
Uphold high ethical and methodological standards across all stages of research.
How You'll Work.
Team & Collaboration
Collaborate with Sales, Customer Success Consulting & Project Management, Operation and broader Qualitative Consulting teams to deliver integrated insights solutions.; Work with regional leadership to understand market needs and proactively shape qualitative offerings.
Communication Scope
Exceptional storytelling, synthesis, and presentation skills; High collaboration and stakeholder management abilities
Process & Methodology
Project management, Managing end-to-end qualitative projects, clients, timelines, and budgets, Multitasking capability
Full Job Description
The Manager,Qualitative is a mid-senior member of the qualitative practice responsible for delivering high-quality research, driving consultative client engagement, and supporting the growth of the Qualitative customer success team across Singapore & Malaysia, while contributing expertise to broader Qualitative Practice across APAC. This role requires strong expertise in qualitative research methodologies and the ability to translate cultural, behavioural, and consumer insights into meaningful recommendations for clients. The incumbent will work closely with senior leaders to guide project teams, elevate the standard of qualitative delivery, and strengthen NIQ’s position as a thought partner to clients. Experience in Ethnography, Semiotics, Design Thinking, Behavioural Science, or other advanced qualitative approaches is highly valued and enables deeper strategic impact across engagements. Research Leadership & Execution * Lead the design and delivery of qualitative research projects, ensuring methodological rigor and excellence in output. * Conduct in-depth interviews, focus groups, ethnographies, cultural immersions, and other qualitative techniques. * Develop research frameworks, discussion guides, and analytic structures grounded in qualitative best practices. * Synthesize insights into clear, compelling narratives that influence client decision-making. Client Engagement & Consulting * Serve as a primary client contact on qualitative engagements, ensuring strong relationship management and consultative partnership. * Translate consumer insights into strategic recommendations aligned with client priorities. * Support senior leaders in business development, proposal writing, solution design, and pitching. Practice & Team Development * Mentor junior researchers in moderating, analysis, storytelling, and project management skills. * Support capability building within the qualitative practice, including training, thought leadership, and best practice development. * C
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