Burson
Manager-PublicRelations(DigitalIMC)
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“Manager - Public Relations (Digital IMC) at Burson. Skills: Digital IMC marketing, Campaign management, Social content strategy. Operate and manage IMC campaigns for domestic/international clients. Plan campaign strategy”
What They're Looking For.
Must Have
2+ years Digital IMC campaign planning, 2+ years Digital IMC campaign execution, English communication skills
Nice to Have
Agency experience, IMC/digital marketing experience, External production partner collaboration experience, Ability to structure and coordinate work among stakeholders
What You'll Do.
Operate and manage IMC campaigns for domestic/international clients
Plan campaign strategy
Execute campaign strategy
Plan social content direction for campaign objectives
Manage YouTube channel campaigns
Manage influencer collaboration campaigns
Execute offline IMC initiatives
How You'll Work.
Team & Collaboration
Work with multiple stakeholders
Full Job Description
Who we are: Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation. WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com For more information visit bursonglobal.com and follow us on LinkedIn and Instagram. More about the role: 국내/해외 Digital IMC 마케팅 - 2년 이상 소셜 중심의 Digital IMC 캠페인 기획 및 실행을 담당하는 포지션 What you'll do: 국내/해외 클라이언트 대상 IMC 캠페인 운영 및 관리 캠페인 전략 기획 및 실행 캠페인 목적에 따른 소셜 콘텐츠 기획 및 제작 방향 수립 (캠페인용 SNS 콘텐츠) 유튜브 채널 및 인플루언서 협업 캠페인 운영 오프라인 연계 IMC 실행 (팝업, 이벤트) Experience that contributes to success: 국내 또는 해외 소셜 마케팅/디지털 마케팅 실무 경험자 대행사 근무 경험 또는 IMC/디지털 마케팅 관련 직무 경험자 외부 제작사 파트너와의 협업 및 프로젝트 진행 경험자 여러 이해관계자 사이에서 업무를 구조화하고 조율할 수 있는 분 영어 커뮤니케이션 가능자 #LI-PJ1 You belong at Burson: Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inc
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