Jiostar network
Consumer Insights
Manager-ProgrammingStrategyandInsights(ContentStrategy)
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optimal for Mid candidates.
“Manager - Programming Strategy and Insights(Content Strategy) at Jiostar network. Skills: Programming Strategy, Content Strategy, Consumer Insights. Support forward story planning for current shows. Coordinate with the fiction team on short-term story planning and execution”
What You'll Achieve.
Driving channel GRPs and market share; Enhancing the channel’s viewership; Driving audience loyalty; Maintaining a competitive edge in the market
Industry & Context.
Analytical skills; Critical thinking skills
What They're Looking For.
Must Have
Expertise in Kannada Language
Nice to Have
Graduation or Post Graduation in any field, 4-8 years’ experience in strategic roles
What You'll Do.
Support forward story planning for current shows
Coordinate with the fiction team on short-term story planning and execution
Assist in developing new show concepts and plots
Contribute to building engaging characters
Track and compile weekly consumer feedback
Watch episodes regularly and maintain detailed story trackers
Provide inputs for ongoing story shaping and future track development
How You'll Work.
Team & Collaboration
Collaborates closely with programming, Fiction and marketing teams
Full Job Description
## Description Job Summary : At Jiostar network, we are looking for a deeply passionate and enthusiastic person who can help drive the leadership agenda of the cluster and lead the content strategy and consumer insight teams from the front. About the team: The programming strategy team is responsible for market research, consumer insights, and programming strategy for the channel. The team is making plans and strategies for the channel, based on various quantitative and qualitative inputs. The team is also responsible for driving channel GRPs and market share using data, competition tracking and analysis. They drive the market data to create a well-balanced schedule of original shows and special programming. This team collaborates closely with programming, Fiction and marketing teams to ensure content aligns with business objectives. By developing strategic content roadmaps and the team plays a critical role in enhancing the channel’s viewership, driving audience loyalty, and maintaining a competitive edge in the market. ## Key Responsibilities Fiction Strategy Support forward story planning for current shows, including creation of long-term story tracks Coordinate with the fiction team on short-term story planning and execution New Story Development Assist in developing new show concepts and plots from the initial stage Contribute to building engaging characters to improve audience connect Consumer Research Track and compile weekly consumer feedback across fiction and non-fiction shows Share insights to support content and programming decisions Fiction Content Tracking Watch episodes regularly and maintain detailed story trackers Provide inputs for ongoing story shaping and future track development. ## Skills & Attributes for success Very strong analytical and critical thinking skills. Good knowledge of MS-Excel & PowerPoint. Ability to deliver on tight timelines. Knowledge of SQL is an added advantage – desirable, not mandatory. Expertise in Kannada Language. S
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