Jiostar network

Consumer Insights

Manager-ProgrammingStrategyandInsights(ContentStrategy)

Bengaluru, India FULL TIME Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Mid candidates.

The Brief

“Manager - Programming Strategy and Insights(Content Strategy) at Jiostar network. Skills: Programming Strategy, Content Strategy, Consumer Insights. Support forward story planning for current shows. Coordinate with the fiction team on short-term story planning and execution”

What You'll Achieve.

Driving channel GRPs and market share; Enhancing the channel’s viewership; Driving audience loyalty; Maintaining a competitive edge in the market

Industry & Context.

Consumer Insights
Problems you'll solve

Analytical skills; Critical thinking skills

What They're Looking For.

Must Have

Expertise in Kannada Language

Nice to Have

Graduation or Post Graduation in any field, 4-8 years’ experience in strategic roles

What You'll Do.

Support forward story planning for current shows

Coordinate with the fiction team on short-term story planning and execution

Assist in developing new show concepts and plots

Contribute to building engaging characters

Track and compile weekly consumer feedback

Watch episodes regularly and maintain detailed story trackers

Provide inputs for ongoing story shaping and future track development

How You'll Work.

Team & Collaboration

Collaborates closely with programming, Fiction and marketing teams

Full Job Description

## Description Job Summary : At Jiostar network, we are looking for a deeply passionate and enthusiastic person who can help drive the leadership agenda of the cluster and lead the content strategy and consumer insight teams from the front.   About the team: The programming strategy team is responsible for market research, consumer insights, and programming strategy for the channel. The team is making plans and strategies for the channel, based on various quantitative and qualitative inputs. The team is also responsible for driving channel GRPs and market share using data, competition tracking and analysis.  They drive the market data to create a well-balanced schedule of original shows and special programming. This team collaborates closely with programming, Fiction and marketing teams to ensure content aligns with business objectives. By developing strategic content roadmaps and the team plays a critical role in enhancing the channel’s viewership, driving audience loyalty, and maintaining a competitive edge in the market. ## Key Responsibilities Fiction Strategy Support forward story planning for current shows, including creation of long-term story tracks Coordinate with the fiction team on short-term story planning and execution New Story Development Assist in developing new show concepts and plots from the initial stage Contribute to building engaging characters to improve audience connect Consumer Research Track and compile weekly consumer feedback across fiction and non-fiction shows Share insights to support content and programming decisions Fiction Content Tracking Watch episodes regularly and maintain detailed story trackers Provide inputs for ongoing story shaping and future track development. ## Skills & Attributes for success Very strong analytical and critical thinking skills. Good knowledge of MS-Excel & PowerPoint. Ability to deliver on tight timelines. Knowledge of SQL is an added advantage – desirable, not mandatory. Expertise in Kannada Language. S

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