Rbc
Global Asset Management
Manager,ProductSupportMarketing&Communications
Neural analysis suggests this role is
optimal for Mid candidates.
“Manager, Product Support Marketing & Communications at Rbc. Skills: Email marketing automation, Product marketing communications, Project management, Content generation, Data analysis. Support the ongoing evolution, as well as the daily management of, RBC Global Asset Management’s (RBC GAM) email marketing automation programs. Managing the production of a portfolio of client newsletters”
What You'll Achieve.
driving go to market strategies and opportunities; supporting lead generation opportunities to enhance and influence sales activities and goals; ensure and sustain high adoption/engagement rates across teams and users; measure platform adoption, internal and external content engagement, and value of leads generated; improve campaign effectiveness over time
Industry & Context.
software thinking skills that allow him/her to translate business cases/opportunities into technical requirements
What They're Looking For.
Must Have
2-3 years Salesforce Marketing Cloud, Demonstrated knowledge of common marketing processes including, but not limited to, development of marketing briefs and managing overall material development, Demonstrated project management experience and ability to work with cross-functional teams to meet tight timelines and handle multiple deliverables, Above average ability with Microsoft Office tools, written/verbal communication skills and training experience
Nice to Have
Experience working in the investment industry, Experience in marketing, Marketing Cloud Email Specialist Certification
What You'll Do.
Support the ongoing evolution
as well as the daily management of
RBC Global Asset Management’s (RBC GAM) email marketing automation programs
Managing the production of a portfolio of client newsletters
Manage content generation
print and production processes for a portfolio of existing collateral (including quarterly client-facing newsletters)
Manage business as usual activities related to existing email marketing automation programs using Salesforce Marketing Cloud
Project management support to onboard new requirements or use cases for email marketing automation
Support the evolution of the strategy for internal and external email marketing automation distribution technologies
Manage change management activities for all email marketing automation programs for impacted stakeholders
Analyze and evolve: leverage data and analytics to measure platform adoption
internal and external content engagement
and value of leads generated
Regularly report metrics in dashboards or other format
Provide recommendations to evolve tactics to improve campaign effectiveness over time
Regular engagements with other business lines/teams that leverage email marketing automation programs to support idea generation and share best practices
How You'll Work.
Team & Collaboration
Collaborate effectively with teams across the organization including marketing, sales enablement, business technology, product and marketing to drive marketing production and email marketing requirements; Regular engagements with other business lines/teams that leverage email marketing automation programs to support idea generation and share best practices; working together to deliver trusted advice; working together as One RBC; effectively collaborate
Communication Scope
written/verbal communication skills; training experience
Process & Methodology
Demonstrated project management experience, Project management support to onboard new requirements or use cases for email marketing automation, developing business requirements and other project artifacts
Full Job Description
**_Job Description_** **What is the opportunity?** In this role you will support the ongoing evolution, as well as the daily management of, RBC Global Asset Management’s (RBC GAM) email marketing automation programs as well as managing the production of a portfolio of client newsletters, ensuring alignment with the overall priorities of RBC GAM’s retail investor business. A key component will be identifying and driving go to market strategies and opportunities. The successful individual should have “software thinking” skills that allow him/her to translate business cases/opportunities into technical requirements. Please visit: **What will you do?** * Manage content generation, print and production processes for a portfolio of existing collateral (including quarterly client-facing newsletters), ensuring all product marketing communications follow required review and sign-off processes and adhere to RBC GAM brand and editorial guidelines. * Manage business as usual activities related to existing email marketing automation programs using Salesforce Marketing Cloud, ensuring stakeholder reviews and testing validation are performed with accuracy. * Project management support to onboard new requirements or use cases for email marketing automation, including developing business requirements and other project artifacts. * As a subject matter expert, support the evolution of the strategy for internal and external email marketing automation distribution technologies, helping to drive automation of content distribution and supporting lead generation opportunities to enhance and influence sales activities and goals. * Manage change management activities for all email marketing automation programs for impacted stakeholders, including developing and delivering internal training requirements and best practices that will ensure and sustain high adoption/engagement rates across teams and users. * Collaborate effectively with teams across the organization including marketing, sales e
Applying for this Manager, Product Support Marketing & Communications role?
Most applicants get filtered before a human reads their resume. See if yours makes the cut.
How to Apply on Workday
- Workday has a multi-step form — save your progress after every section.
- "Apply With LinkedIn" can fail or lose data; manual entry is more reliable.
- Watch for the "Submit for Review" final step — hitting "Save" alone does not submit.
- Job requisition numbers are useful when following up with HR by email.
ANONYMOUS · UNFILTERED
What do employees actually say about Rbc?
Real rants from real employees. Read before you apply.