LG Electronics
Air Conditioning Technologies
Manager,ProductMarketing-AirConditioningTechnologies
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“Manager, Product Marketing-Air Conditioning Technologies at LG Electronics. Skills: go-to-market strategy, product messaging, New Product Introduction (NPI), portfolio messaging. Develops go‑to‑market strategy and execution plan and product messaging for assigned HVAC categories.. Develops product messaging and positioning based on guidance from senior leaders and Product Management.”
What You'll Achieve.
Tracks KPIs related to product adoption and sales performance.; Drives continuous improvement across GTM execution.
Industry & Context.
Ability to translate complex technical products into clear customer value propositions.
What They're Looking For.
Must Have
Bachelor’s degree in marketing, Business, Communications, or related field., 7+ years in channel or trade marketing within HVAC, building technologies, or industrial B2B., Proven track record leading NPI go-to-market programs and portfolio messaging., Ability to translate complex technical products into clear customer value propositions., presentation, storytelling, and stakeholder leadership skills., Prior experience in a lead or supervisory capacity
Nice to Have
Experience in HVAC, building technologies, or industrial B2B manufacturing is strongly preferred.
What You'll Do.
Develops go‑to‑market strategy and execution plan and product messaging for assigned HVAC categories.
Develops product messaging and positioning based on guidance from senior leaders and Product Management.
Translates technical features and regulatory requirements into customer‑facing content.
Creates persona‑based messaging for contractors
Maintains product messaging documents and updates them as market conditions evolve.
Supports cross‑functional NPI planning and execution.
Builds launch materials such as sales tools
competitive comparisons
Coordinates with Sales
and Training to ensure readiness.
Tracks basic launch metrics and reports performance.
Conducts competitive research and maintains featureenefit matrices and battlecards.
Monitors regulatory changes and market trends.
Gathers VOC and field feedback to support messaging updates.
Creates sales enablement tools such as sell sheets
Supports contractor and distributor training initiatives.
Ensures materials are accessible and optimized for field use.
Guides lifecycle activities including product updates
Aligns messaging for regulatory or efficiency changes.
Works with Supply Chain and Sales on availability communications.
Tracks KPIs related to product adoption and sales performance.
Leads deep analysis of sales and market data.
Drives continuous improvement across GTM execution.
Leads and mentor junior team members or interns.
Collaborates with Product Management
Influences cross‑functional partners through communication.
How You'll Work.
Team & Collaboration
Collaborates with Product Management, Sales, and Marketing teams.; Influences cross‑functional partners through communication.
Communication Scope
presentation; storytelling; stakeholder leadership skills; communication
Process & Methodology
NPI planning and execution
Full Job Description
Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier life for all. We have a rich history spanning over six decades and a global presence in over 290 locations. Our diverse portfolio includes Home Appliance Solutions, Media Entertainment Solutions, Vehicle Solutions, and Eco Solutions. Our management philosophy, "Jeong-do Management," embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom through an inclusive work environment. Join us and become a part of a company that is shaping the future of technology. At LG, we strive to make Life Good for Everyone. We offer an environment that enables colleagues to demonstrate their capabilities, focus on their work and create value. At LG, you're encouraged to take a creative and individual approach to challenges with strong emphasis placed on performance and skill—and equal, merit-based opportunities across the board. We want our colleagues to grow with our global business. That's why we deliver sure rewards for exceptional performance and offer industry-leading benefits. Come join the team! Be with the Industry Innovation Leader We are currently seeking a Manager, Product Marketing, to join our Air Conditioning Technologies Team! THE OPPORTUNITY Manager, Product Marketing In collaboration with the Marketing Leader, develops go‑to‑market strategy and execution plan and product messaging for assigned HVAC categories. What you will do Develops product messaging and positioning based on guidance from senior leaders and Product Management. Translates technical features and regulatory require
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