Caseware
FinTech
Manager,PaidMedia
Neural analysis suggests this role is
optimal for Senior candidates.
“Manager, Paid Media at Caseware. Skills: paid media strategy, campaign optimization, Google Ads, LinkedIn Campaign Manager, Meta, programmatic platforms. Develop and execute multi-channel paid media strategies to drive awareness, engagement, and pipeline growth globally. Manage and optimize North America campaigns across Google Ads, Bing, LinkedIn, Meta, programmatic platforms, and other relevant channels. Collaborate with content and creative teams to develop compelling ad copy, visuals, and la”
What You'll Achieve.
Align campaigns with business goals, generate high-quality leads, and maximize ROI.
Industry & Context.
lead generation; maximize ROI; pipeline growth; A/B testing
Hybrid work model in Toronto (3x work from office) or remote in the US. Background check required.
What They're Looking For.
Must Have
5+ years of experience in paid media. Proven track record of managing six-figure budgets and delivering measurable results. Deep expertise in Google Ads, LinkedIn Campaign Manager, and other paid platforms. Analytical skills and experience with tools like Google Analytics, HubSpot, Salesforce, or similar. Excellent communication and project management skills.
Nice to Have
Experience with account-based marketing (ABM) is a plus. Familiarity with the accounting or audit industry is a bonus, but not required.
What You'll Do.
Develop and execute multi-channel paid media strategies to drive awareness, engagement, and pipeline growth globally.
Manage and optimize North America campaigns across Google Ads, Bing, LinkedIn, Meta, programmatic platforms, and other relevant channels.
Collaborate with content and creative teams to develop compelling ad copy, visuals, and landing pages.
Monitor global performance metrics and provide actionable insights.
Drive consistent and effective execution of audience segmentation, conversion hygiene, budget pacing, frequency capping, and tracking.
Build and execute creative 1:1, 1: few and programmatic campaigns leveraging intent data.
Monitor and analyze global performance of ABM programs.
How You'll Work.
Team & Collaboration
Collaborate with regional marketing teams, content, brand, product marketing, and sales teams. Partner with Marketing Operations and RevOps.
Communication Scope
communication skills
Process & Methodology
project management skills
Full Job Description
## Description Caseware is one of Canada's original Fintech companies, having led the global audit and accounting software industry for over 30 years, with more than 500,000 users across 130 countries and available in 16 different languages. While you might not have heard of us (yet) over 36,000 accounting and audit professionals list Caseware as a skill on their LinkedIn profiles! As the Manager, Paid Media, you will own the global strategy, and optimization of all paid media campaigns across channels including search, social, display, and programmatic. You’ll work closely with regional marketing teams, content, brand, product marketing, and sales teams to align campaigns with business goals, generate high-quality leads, and maximize ROI. This role will also lead the execution of North America paid media campaigns and work with regional counterparts to ensure seamless global execution of paid media campaigns. ❗This is a full-time, permanent position. 📍 Location: This position is available to all applicants residing and eligible to work in Toronto, Ontario (hybrid 3x work from office) or US (remote). ## What you will be doing Develop and execute multi-channel paid media strategies to drive awareness, engagement, and pipeline growth globally. Provide strategic guidance to regional teams to ensure all global paid media programs meet Caseware requirements and align to business goals and targets. Manage and optimize North America campaigns across Google Ads, Bing, LinkedIn, Meta, programmatic platforms, and other relevant channels. Apply AI-powered solutions to automate and enhance campaign performance. Collaborate with content and creative teams to develop compelling ad copy, visuals, and landing pages. Develop and deliver timely, insightful reports that clearly communicate global performance and strategic opportunities. Monitor global performance metrics (CTR, CPC, CPL, ROAS, etc.) and provide actionable insights and reporting. Lead and execute A/B testing strateg
Applying for this Manager, Paid Media role?
Most applicants get filtered before a human reads their resume. See if yours makes the cut.
How to Apply on Lever
- Lever uses a streamlined one-page form — apply in under 5 minutes.
- LinkedIn import works well; review parsed data before submitting.
- The cover letter field is optional but visible to reviewers — use it to differentiate.
- Referral codes from employees can significantly boost visibility of your application.
ANONYMOUS · UNFILTERED
What do employees actually say about Caseware?
Real rants from real employees. Read before you apply.