Takeda
pharmaceutical
Manager,OmnichannelSpecialist
Neural analysis suggests this role is
optimal for Mid candidates.
“Manager, Omnichannel Specialist at Takeda. Skills: HCP omnichannel execution, pharmaceutical marketing, campaign strategy, measurement and analytics, compliance. Define HCP omnichannel execution standards: Maintain enterprise best practices for HCP omnichannel activation (e. g. , segment/eligibility rules, trigger logic, channel sequencing/cadence). Provide consultative execution support: Serve as a go-to SME for brand teams, Media Architects, and pods to answer questions and advise on HCP omni”
What You'll Achieve.
Provide HCP omnichannel execution guidance and best practices that help brand teams and agile pods translate engagement strategies into coordinated, feasible channel activation; Maintain enterprise best practices for HCP omnichannel activation; answer execution questions; scale learnings across brands; Define launch-readiness and QA requirements for HCP omnichannel activations; Ensure consistent tracking of HCP engagement and adoption metrics across the journey; Standardize experiment designs and templates; Provide standardized performance snapshots and post-sprint/post-campaign capture earnings; Support compliant HCP activation aligned to internal review governance, privacy/consent expectations, and FDA flag risk areas
Industry & Context.
resolve common measurement gaps; guide teams in diagnosing recurring execution issue
What They're Looking For.
Must Have
Bachelor’s degree, 5–7+ years of experience in pharmaceuticaliopharma/healthcare marketing, communications, advertising, paid experience designing, executing, or advising on HCP omnichannel campaigns, including segmentation, channel sequencing, trigger logic, and full-funnel engagement tracking, Proven experience serving as a subject-matter expert for brand teams, media architects, or cross-functional pods, providing consultative guidance on activation feasibility, dependencies, and common execution challenges., Experience establishing tracking frameworks, analyzing engagement metrics, implementing test-and-learn experiments, and ensuring compliance with regulatory, privacy, and internal review standards in pharma or healthcare marketing
Nice to Have
MBA or advanced degree preferred
What You'll Do.
Define HCP omnichannel execution standards: Maintain enterprise best practices for HCP omnichannel activation (e. g.
segment/eligibility rules
channel sequencing/cadence)
Provide consultative execution support: Serve as a go-to SME for brand teams
and pods to answer questions and advise on HCP omnichannel activation feasibility
and common execution pitfalls
Set readiness and quality expectations: Define launch-readiness and QA requirements for HCP omnichannel activations
and guide teams in diagnosing recurring execution issue
Enable full-funnel measurement and tracking: Ensure consistent tracking of HCP engagement and adoption metrics across the journey and resolve common measurement gaps
Enable test-and-learn execution: Standardize experiment designs and templates (A sequencing tests
segment/eligibility tests
channel-mix tests); document learnings for enterprise playbooks
Report performance and learnings: Provide standardized performance snapshots and post-sprint/post-campaign capture earnings and feed them back to Agile pods to inform future plans and the next sprint backlog
Support compliance and safety: Support compliant HCP activation aligned to internal review governance
privacy/consent expectations
and FDA flag risk areas and proactively escalate to the Media Buy Lead for resolution
How You'll Work.
Team & Collaboration
Serve as a go-to SME for brand teams, Media Architects, and pods; feed them back to Agile pods to inform future plans and the next sprint backlog; collaborative workplace
Full Job Description
By clicking the “Apply” button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda’s [Privacy Notice](https://jobs.takeda.com/privacynotice) and [Terms of Use](https://www.takeda.com/terms-and-conditions/). I further attest that all information I submit in my employment application is true to the best of my knowledge. ## **Job Description** # **Manager, Omnichannel Specialist ** ## Takeda Pharmaceutical ## Lexington, MA **Position Summary** Provide HCP omnichannel execution guidance and best practices that help brand teams and agile pods translate engagement strategies into coordinated, feasible channel activation by standardizing runbooks, answering execution questions, and scaling learnings across brands **Key Responsibilities** * Define HCP omnichannel execution standards: Maintain enterprise best practices for HCP omnichannel activation (e.g., segment/eligibility rules, trigger logic, channel sequencing/cadence) * Provide consultative execution support: Serve as a go-to SME for brand teams, Media Architects, and pods to answer questions and advise on HCP omnichannel activation feasibility, dependencies, and common execution pitfalls * Set readiness and quality expectations: Define launch-readiness and QA requirements for HCP omnichannel activations, and guide teams in diagnosing recurring execution issue * Enable full-funnel measurement and tracking: Ensure consistent tracking of HCP engagement and adoption metrics across the journey and resolve common measurement gaps * Enable test-and-learn execution : Standardize experiment designs and templates (A/B sequencing tests, cadence tests, segment/eligibility tests, message/CTA tests, channel-mix tests); document learnings for enterprise playbooks * Report performance and learnings: Provide standardized performance snapshots and post-sprint/post-campaign readouts; capture earnings and feed them ba
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