Bounteous

Digital Marketing Activation: Digital Experience Optimization

ManagerofPersonalization

$125–136k Canada FULL TIME Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Manager candidates.

The Brief

“Manager of Personalization at Bounteous. Skills: Personalization, Testing, Audience management. Mature adoption of testing projects. Expand adoption of testing projects”

Industry & Context.

Digital Marketing Activation: Digital Experience Optimization
Problems you'll solve

Solution complex problems

Eligibility Requirements

Must be legally eligible to work in Canada

What They're Looking For.

Must Have

2+ years experience Product Management, 2+ years experience Testing, 2+ years experience Personalization, Bachelor's degree Marketing, Bachelor's degree Computer Science, Bachelor's degree Information Technology, Legally eligible to work in Canada

Nice to Have

Agency experience preferred

What You'll Do.

Mature adoption of testing projects

Expand adoption of testing projects

Mature adoption of personalization projects

Expand adoption of personalization projects

Develop testing strategies

Develop personalization strategies

Evaluate campaign effectiveness

Refine iterative testing plans

Maintain documentation of testing processes

Maintain documentation of personalization processes

Optimize testing processes

Optimize personalization processes

Configure CRO platforms

Administer CRO platforms

Operate CRO platforms

Support multi-channel campaigns

Audit Adobe Target audiences

Audit Adobe Experience Platform audiences

Identify audience overlap

Identify audience collision risk

Identify audience refresh cadence

Identify cross-activity conflicts

Analyze audience qualification strategies

Analyze audience activation strategies

Quantify overlap rates

Identify conflicting messaging

Identify conflicting experiences

Document prioritization approaches

Develop governance recommendations

Define best practices for audience strategy

Define best practices for audience granularity

Define best practices for recency windows

Define best practices for trait usage

Define best practices for overlap mitigation

Define best practices for Target activity structuring

Align on intended audience experiences

Align on platform limitations

Recommend frameworks to improve personalization consistency

Reduce experience conflicts

Promote information security practices

Enforce information security practices

Identify security risks

Assess security risks

Report security risks

Evaluate data storage

Evaluate data processing

Evaluate data transmission

Ensure compliance with data privacy standards

Ensure compliance with data protection standards

Integrate data protection measures

Safeguard sensitive information

How You'll Work.

Team & Collaboration

Marketing Services team; Client stakeholders

Communication Scope

Lead client meetings; Lead client conversations

Full Job Description

## Description Bounteous is a premier end-to-end digital transformation consultancy dedicated to partnering with ambitious brands to create digital solutions for today’s complex challenges and tomorrow’s opportunities. With uncompromising standards for technical and domain expertise, we deliver innovative and strategic solutions in Strategy, Analytics, Digital Engineering, Cloud, Data & AI, Experience Design, and Marketing. Our Co-Innovation methodology is a unique engagement model designed to align interests and accelerate value creation. Our clients worldwide benefit from the skills and expertise of over 4,000+ expert team members across the Americas, APAC, and EMEA. By partnering with leading technology providers, we craft transformative digital experiences that enhance customer engagement and drive business success. Bounteous is leading the charge in dynamic digital experiences and is looking for the right team members to drive those results. In our ever-changing, fast-paced digital world, our approach helps brands envision, harness, and enable their online and mobile presence.  We are looking for a Manager of Personalization to create big-picture digital solutions and deliver transformational brand experiences. This person will work within our Marketing Services team and will be responsible for assisting our Personalization Director with achieving channel goals and growth. If you are passionate about collaborating with curious minds as help solution complex problems then we want to hear from you!  ## Information Security Responsibilities Promote and enforce awareness of key information security practices, including acceptable use of information assets, malware protection, and password security protocolsIdentify, assess, and report security risks, focusing on how these risks impact the confidentiality, integrity, and availability of information assetsUnderstand and evaluate how data is stored, processed, or transmitted, ensuring compliance with data privacy and

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