Blend360
Financial Services
ManagerofMarketingPlanning&Delivery
“Manager of Marketing Planning & Delivery at Blend360. Skills: Marketing planning, Campaign delivery, Customer acquisition, Growth metrics. Drive revenue growth through planning. Develop customer engagement marketing programs”
What You'll Achieve.
Achieve strategic objectives; Increase agility of planning processes; Increase flexibility of budget deployment; Promote seamless client experience; Ensure full buy-in; Ensure clarity of roles; Ensure accountability; Ensure compliance with guidelines; Ensure compliance with identity; Deliver results; Create inclusive team culture; Ensure adequacy of controls; Ensure adherence of controls; Ensure effectiveness of controls; Implement global standards; Develop global benchmarks; Track global benchmarks; Measure performance
Industry & Context.
Data analysis; Market analysis
5 days per week onsite, Work in standard office-based non-standard hours, Limited domestic travel
What They're Looking For.
Must Have
4-6 years marketing management experience, Marketing management in financial services
Nice to Have
Exposure to Agile methodology, Expertise in driving performance growth, Deep knowledge of product analytics, Deep knowledge of marketing tech stack
What You'll Do.
Drive revenue growth through planning
Develop customer engagement marketing programs
Deliver customer engagement marketing programs
Drive full-funnel marketing planning
Deliver benefit-led campaigns
Champion customer-focused culture
Deepen client relationships
Leverage Bank relationships
Support marketing objectives
Set annual marketing plans
Refine quarterly marketing plans
Plan customer driven action plans
Execute customer driven action plans
Plan marketing programs
Execute marketing programs
Monitor consumer sentiment
Monitor market conditions
Monitor competitive activity
Monitor short-term-demand opportunity
Increase agility of planning processes
Increase flexibility of budget deployment
Lead engagement strategies
Execute engagement strategies
Integrate strategies within existing programs
Promote seamless client experience
Analyze market research insights
Leverage data analysis insights
Establish strategic direction
Apply understanding of Bank-wide needs
Apply understanding of business partner needs
Ensure buy-in of business partners
Ensure buy-in of channel partners
Ensure buy-in of marketing partners
Establish efficient workflows
Ensure clarity of roles
Ensure accountability for team members
Support development of creative assets
Support deployment of creative assets
Champion proper usage of client's brand
Ensure compliance with global brand guidelines
Ensure compliance with visual identity
Champion high-performance environment
Demonstrate commitment to client's values
Deliver results in accordance with competencies
Create inclusive team culture
Direct day-to-day activities
Ensure adequacy of business controls
Ensure adherence of business controls
Ensure effectiveness of business controls
Design global customer-first strategies
Implement global customer-first strategies
Align creative agency resources
Align media agency resources
Implement global standards
Develop global benchmarks
Track global benchmarks
How You'll Work.
Team & Collaboration
Marketing Planning and Delivery practice; Marketing’s Customer Journey management groups; Marketing’s Journey Management groups; Multiple business partners; Multiple channel partners; Multiple marketing partners; Global digital technologies; Divisional needs
Process & Methodology
Agile methodology
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