Sunrun
Energy
ManagerofCustomerMarketing
“Manager of Customer Marketing at Sunrun. Skills: Customer marketing, Lifecycle optimization, Analytics and reporting. Lead strategy and implementation for customer touchpoints. Build new automated workflows”
What You'll Achieve.
Drive demand; Increase lifetime customer value; Turn homeowners into lifelong clean energy advocates; Improve user experience and activation rates; Continuously increase the sophistication of Sunrun's nurture programs; NPS/CSAT improvement; Referral volume; Post-activation revenue generation
Industry & Context.
Extracting qualitative and quantitative insights from data to drive business recommendations
Ability to perform standard office duties, including prolonged periods of sitting/standing at a desk and working on a computer
What They're Looking For.
Must Have
4+ years of related experience in CRM, database marketing, or loyalty marketing, Bachelor’s degree in Marketing, Communications, or a related field, Deep knowledge of CRM databases and Marketing Automation Systems, Mastery in extracting qualitative and quantitative insights from data, Excellent interpersonal and presentation skills, Ability to build consensus among cross-functional partners, Ability to perform standard office duties, including prolonged periods of sitting/standing at a desk and working on a computer, Exceptional verbal and written communication ability to present to executive-level builder partners
Nice to Have
Knowledge of Salesforce, Knowledge of Marketo
What You'll Do.
Lead strategy and implementation for customer touchpoints
Build new automated workflows
Develop customer-facing content
Implement innovative customer journeys
Maintain a rigorous roadmap for A/B testing
Report on customer behavior
Track key performance indicators
Build segmentation and targeting models
How You'll Work.
Team & Collaboration
Work cross-functionally with Sales, Product, and Business Development teams; Partner with the broader marketing team; Build consensus among cross-functional partners; Present to executive-level builder partners
Communication Scope
Excellent interpersonal and presentation skills; Exceptional verbal and written communication ability
Process & Methodology
Maintain a rigorous roadmap for A/B testing and optimization
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