Axios
Manager,National&SMEGrowth
“Manager, National & SME Growth at Axios. Skills: Subscriber acquisition, Audience growth, SME audience growth, Paid media. Own subscriber growth targets. Execute acquisition strategies”
What You'll Achieve.
Drive measurable national subscriber growth; Improve acquisition diversification and efficiency; Validate and scale SME audience initiative; Support audience and revenue growth
Industry & Context.
Analytical skills; Funnel optimization; Data-driven recommendations
What They're Looking For.
Must Have
6+ years in growth marketing, audience acquisition, subscription, or lifecycle marketing, Proven experience growing subscription, membership, or first-party audience businesses, Deep paid media expertise across Meta, Google, LinkedIn, and emerging channels, analytical skills across CAC, LTV, attribution, and funnel optimization, Experience with modern martech and analytics tools (Braze, Segment, Sigma, Piano, etc. ), Experience launching or scaling new growth initiatives or audience programs
What You'll Do.
Own subscriber growth targets
Execute acquisition strategies
Monitor audience composition
Lead paid acquisition strategy
Drive diversification
Establish and optimize CAC
Pilot SME audience acquisition model
Support audience expansion
Partner on onboarding
How You'll Work.
Team & Collaboration
Partner with Creative on campaign messaging; Partner cross-functionally with Editorial, Product, Revenue, and PDT teams; Partner with Lifecycle Marketing on onboarding, engagement, and retention initiatives
Applying for this Manager, National & SME Growth role?
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