Axios
Manager,National&SMEGrowth
Neural analysis suggests this role is
optimal for Senior candidates.
“Manager, National & SME Growth at Axios. Skills: Subscriber acquisition, Audience growth, SME audience growth, Paid media. Own subscriber growth targets. Execute acquisition strategies”
What You'll Achieve.
Drive measurable national subscriber growth; Improve acquisition diversification and efficiency; Validate and scale SME audience initiative; Support audience and revenue growth
Industry & Context.
Analytical skills; Funnel optimization; Data-driven recommendations
What They're Looking For.
Must Have
6+ years in growth marketing, audience acquisition, subscription, or lifecycle marketing, Proven experience growing subscription, membership, or first-party audience businesses, Deep paid media expertise across Meta, Google, LinkedIn, and emerging channels, analytical skills across CAC, LTV, attribution, and funnel optimization, Experience with modern martech and analytics tools (Braze, Segment, Sigma, Piano, etc. ), Experience launching or scaling new growth initiatives or audience programs
What You'll Do.
Own subscriber growth targets
Execute acquisition strategies
Monitor audience composition
Lead paid acquisition strategy
Drive diversification
Establish and optimize CAC
Pilot SME audience acquisition model
Support audience expansion
Partner on onboarding
How You'll Work.
Team & Collaboration
Partner with Creative on campaign messaging; Partner cross-functionally with Editorial, Product, Revenue, and PDT teams; Partner with Lifecycle Marketing on onboarding, engagement, and retention initiatives
Full Job Description
The big picture: Axios is looking for a Manager of National & SME Growth to lead subscriber acquisition and audience growth across our national newsletter portfolio and a new SME audience growth initiative. This is a highly visible growth role focused on scaling Axios’s flagship national newsletters while helping build and validate a new SME audience acquisition strategy. Go deeper: The Manager of National & SME Growth is a strategic, data-driven growth leader responsible for acquisition strategy, experimentation, channel diversification, and audience expansion. In this role, you will: National Subscriber Growth Own subscriber growth targets across Axios’s national newsletter portfolio Execute acquisition strategies across paid, owned, and earned channels Monitor audience composition, growth performance, and acquisition efficiency Contribute insights and recommendations to weekly growth reporting Paid Media & Channel Diversification Lead paid acquisition strategy across Meta, Google, LinkedIn, and emerging platforms Drive diversification away from concentrated acquisition channels Establish and optimize CAC and conversion benchmarks by audience segment Partner with Creative on campaign messaging and assets SME Audience Growth Pilot Build and validate a new SME audience acquisition model Run experiments around audience-product fit and conversion economics Partner cross-functionally with Editorial, Product, Revenue, and PDT teams Make data-driven recommendations on what to scale, refine, or retire Distribution, Retention & Operations Support national audience expansion through distribution partnerships Partner with Lifecycle Marketing on onboarding, engagement, and retention initiatives Use AI-enabled workflows to improve experimentation, analysis, and campaign execution Skills: 6+ years in growth marketing, audience acquisition, subscription, or lifecycle marketing Proven experience growing subscription, membership, or first-party audience businesses Deep paid media
Applying for this Manager, National & SME Growth role?
Most applicants get filtered before a human reads their resume. See if yours makes the cut.
How to Apply on Greenhouse
- Create a Greenhouse profile before applying — it saves time across multiple applications.
- Upload your resume as a PDF; the parser handles it better than Word.
- Answer all knockout questions carefully — wrong answers auto-reject before a human sees you.
- Enable email notifications to track application status in real time.
ANONYMOUS · UNFILTERED
What do employees actually say about Axios?
Real rants from real employees. Read before you apply.