Manager,MediaStrategy,Outdoor

**Manager, Media Strategy, Outdoor** **Valley City, OH is Preferred or Remote** **Come build your career.** It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of approximately 43,500 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®. **The Job:** The Manager, Media Strategy, Outdoor is responsible for leading and managing the strategies and tactics associated with local dealer advertising primarily for Cub Cadet®, DEWALT®, and Hustler dealers in the US. Local advertising is designed to create awareness and drive demand for outdoor power equipment year-round at dealerships and online in markets of varying sizes. This type of advertising planning involves the independent business owner, dealer, for maximum success. You’ll get to: * Gain first-hand understanding of independent dealership business model and current challenges/opportunities to incorporate in strategic planning and execution * Project management includes, but is not limited to, the management of Local Dealer Advertising account supporting Independent Retail (dealer) business focused on program strategy, management, and communications * Lead all Local Dealer Advertising programs(s) primarily for Cub Cadet, Cub PRO, DEWALT (commercial gas mowers and electric tools/outdoor power equipment) and Hustler including integration of local digital advertising, local broadcast/Cable/OTT. Identify areas of opportunity to achieve efficiencies in local dealer advertising program planning and execution. * Collaborate with brand agencies and internal team to ensure media plans (traditional and digital) align with brand strategy and national media plans * Develop a deep unders