Carat
Manager,MediaPlanning
Neural analysis suggests this role is
optimal for Manager candidates.
“Manager, Media Planning at Carat. Skills: Media planning, Data analysis, Budget management. Develop media plans. Manage media investments”
What You'll Achieve.
Maximize advertising efficiency; Achieve integrated marketing communications
Industry & Context.
Data-driven optimization
What They're Looking For.
Must Have
Media strategy planning, Media mix and budget management, Advertising data analysis, Supplier and agency management, Market trend insight, Cross-departmental collaboration, Team leadership
What You'll Do.
Manage media investments
Monitor advertising performance
Adjust budgets dynamically
Produce performance reports
Provide optimization recommendations
Coordinate with partners
Ensure quality execution
Monitor market trends
Introduce innovative thinking
Collaborate with teams
How You'll Work.
Team & Collaboration
Cross-departmental collaboration; Creative design teams; Product marketing teams; Sales teams
Full Job Description
The purpose of this role is to be responsible for the smooth running of accounts and campaigns in the group, whilst managing and coaching the junior direct reports **Job Description:** * **媒體策略規劃 ：** 根據行銷目標與預算，制定全年度及專案性的媒體企劃，涵蓋數位媒體（SEM, Social, Display, Programmatic, KOL/Influencer）與線下媒體。 * **媒體組合與預算管理 ：** 規劃媒體投資配置，即時監控廣告成效（KPIs/ROAS），並根據數據動態調整預算，確保廣告資源效益最大化。 * **廣告數據分析與優化 ：** 定期產出媒體績效報告，透過 GA4、各平台後台及數據看板（Dashboard）深入分析數據，產出洞察報告並提出具體的優化建議。 * **供應商與代理商管理 ：** 協調與廣告平台合作夥伴，確保執行品質、排期準確度與廣告素材的有效上刊。 * **市場趨勢洞察 ：** 持續關注媒體市場趨勢、競爭對手動態及新興數位廣告科技（AdTech），將創新思維導入行銷計畫。 * **跨部門協作 ：** 與創意設計、產品行銷及業務團隊緊密配合，確保廣告素材與媒體通路的一致性，以利達成整合行銷傳播（IMC）效果。 * **團隊領導 （視組織需求）：** 指導與培育初階企劃人員，提升團隊整體媒體操作與策略分析能力。 **Location:** Taipei - No. 77, Songgao Rd., Xinyi Dist. **Brand:** Carat **Time Type:** Full time **Contract Type:** Permanent
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