Procurify
SaaS
Manager,MarketingOperations
Neural analysis suggests this role is
optimal for Mid candidates.
“Manager, Marketing Operations at Procurify. Skills: Marketing Operations, Growth Operations, Salesforce CRM, Marketo, campaign operations, lead lifecycle management, marketing attribution, data analysis, reporting. enables a high-performing marketing organization through systems, data, and process optimization. ensuring that marketing programs are measurable, scalable, and efficient, with clear visibility into campaign performance, funnel conversion, and pipeline contribution”
What You'll Achieve.
measurable, scalable, and efficient marketing programs; clear visibility into campaign performance, funnel conversion, and pipeline contribution; optimize the lead lifecycle; improve marketing performance; drive better decision-making through data; improve efficiency and insight generation; ensure campaigns are measurable and structured for performance analysis; improve conversion rates and lead quality; provide visibility into campaign performance, funnel metrics, and marketing KPIs; support marketing decision-making
Industry & Context.
process optimization; data analysis; identify trends, performance gaps, and opportunities for improvement
What They're Looking For.
Must Have
3–5 years of experience in Marketing Operations, Growth Operations, or related roles, in a B2B SaaS or high-growth technology environment, Hands-on experience supporting campaign execution, demand generation, and marketing performance tracking, Experience working with modern marketing and CRM tools, including: Salesforce CRM, Marketo or equivalent experience, Analytics platforms such as Google Analytics or Amplitude, Experience working with marketing data, reporting, and campaign analysis, Exposure to automation or AI-enabled tools in marketing workflows or reporting, experience with Marketo and working knowledge of Salesforce CRM, Solid understanding of campaign operations, lead lifecycle management, and marketing attribution, Experience analyzing marketing performance data and building reports (e.g. , BI tools such as Metabase or similar), Familiarity with customer engagement platforms such as Intercom, including experience connecting product usage data to communications workflows, Experience supporting Product Marketing programs, including product launches, interactive demo tooling, and webinar operations., attention to detail and commitment to data quality, Ability to translate marketing requirements into scalable processes and systems, An AI-forward mindset in applying automation and AI tools to improve marketing workflows and reporting, Ability to drive adoption of new processes and tools through training, documentation, and stakeholder buy-in
Nice to Have
AI-enhanced procurement and AP automation platform knowledge
What You'll Do.
enables a high-performing marketing organization through systems
and process optimization
ensuring that marketing programs are measurable
with clear visibility into campaign performance
and pipeline contribution
optimize the lead lifecycle
improve marketing performance
and drive better decision-making through data
translate marketing requirements into scalable solutions
while applying automation and AI tools to improve efficiency and insight generation
Support the execution of marketing campaigns across channels
ensuring accurate setup
Maintain campaign tracking frameworks to ensure consistent reporting
Partner with Demand Generation to ensure campaigns are measurable and structured for performance analysis
Maintain and optimize lead lifecycle processes
including lead capture
Ensure clear handoff between Marketing and Sales through defined processes and data consistency
Monitor funnel performance and identify opportunities to improve conversion rates and lead quality
including progression from MQL to SQL and beyond
Support marketing attribution and campaign performance analysis across channels
Track and report on key marketing metrics
including conversion across lifecycle stages (e. g.
MQL → SQL → pipeline) and overall pipeline contribution
Translate performance data into actionable insights for marketing stakeholders
Administer and optimize Marketo and support marketing use of Salesforce CRM
Own the administration and optimization of Intercom for customer-facing communications
ensuring it is properly configured to leverage product usage data for precise audience targeting.
Ensure systems are properly integrated and aligned with marketing workflows
Support the adoption and optimization of tools such as Gong where relevant to marketing insights
Contribute to improving workflows through automation and AI-enabled tooling
Build and maintain dashboards and reports to provide visibility into campaign performance
Analyze marketing data to identify trends
and opportunities for improvement
Translate data into clear
actionable insights to support marketing decision-making
Maintain data quality across marketing systems
including lead and campaign data
Establish and enforce best practices for data entry
Support a reliable source of truth for marketing and pipeline data
How You'll Work.
Team & Collaboration
partner closely with Demand Generation, Content Marketing, Product Marketing and Revenue teams; Partner closely with Demand Generation, Content Marketing, Product Marketing, Sales, and RevOps teams to align processes and reporting; Act as a key operational partner to Marketing, supporting campaign execution and performance visibility
Full Job Description
Procurify is the AI-enhanced procurement and AP automation platform for the mid-market. We make it easy for organizations to take control of spending and save money. We’re looking for a talented and collaborative Manager, Marketing Operations to join us on our journey. ABOUT THE ROLE The Manager, Marketing Operations enables a high-performing marketing organization through systems, data, and process optimization. This role focuses on ensuring that marketing programs are measurable, scalable, and efficient, with clear visibility into campaign performance, funnel conversion, and pipeline contribution. You will partner closely with Demand Generation, Content Marketing, Product Marketing and Revenue teams to optimize the lead lifecycle, improve marketing performance, and drive better decision-making through data. Reporting to the Director, Revenue Operations, you will translate marketing requirements into scalable solutions, while applying automation and AI tools to improve efficiency and insight generation. EXPERIENCE - 3–5 years of experience in Marketing Operations, Growth Operations, or related roles, in a B2B SaaS or high-growth technology environment - Hands-on experience supporting campaign execution, demand generation, and marketing performance tracking - Experience working with modern marketing and CRM tools, including: - Salesforce CRM - Marketo or equivalent experience - Analytics platforms such as Google Analytics or Amplitude - Experience working with marketing data, reporting, and campaign analysis - Exposure to automation or AI-enabled tools in marketing workflows or reporting KEY RESPONSIBILITIES CAMPAIGN OPERATIONS & EXECUTION - Support the execution of marketing campaigns across channels, ensuring accurate setup, tracking, and documentation - Maintain campaign tracking frameworks to ensure consistent reporting - Partner with Demand Generation to ensure campaigns are measurable and structured for performance analysis LEAD LIFECYCLE & FUNNEL MANAGEMENT -
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