NAC
arts, culture, lifestyle, or creative industries
Manager,Marketing&AudienceDevelopment
Neural analysis suggests this role is
optimal for Mid candidates.
“Manager, Marketing & Audience Development at NAC. Skills: Marketing Campaigns, Digital Performance, Social Media Management, Brand Positioning. Drive brand positioning and audience engagement. Lead integrated marketing campaigns development”
What You'll Achieve.
deliver measurable results; supporting NAC’s strategic objectives; advance NAC's brand positioning; advance market presence; advance audience growth; advance audience engagement targets; ensure alignment with NAC’s strategic objectives; ensure that NAC’s Aud insights are embedded; ensuring consistent brand application across all touchpoints; advance NAC’s mission and strategic objectives; expanding reach; deepening engagement
Industry & Context.
What They're Looking For.
Must Have
4 years of experience in marketing and audience development, Proven track record in strategic campaign management, Proven track record in brand positioning, Proven track record in digital marketing, Proven track record in audience insights, Experience working across government, Experience working across corporate, Experience working across creative sectors, Experience leading high-profile public campaigns
Nice to Have
experience preferably within the arts, culture, lifestyle, or creative industries
What You'll Do.
Drive brand positioning and audience engagement
Lead integrated marketing campaigns development
Implement integrated marketing campaigns
Support Singapore Art Week campaigns
Collaborate across agencies
Provide domain expertise
Facilitate discussions with planning team
Embed audience insights
Provide marketing counsel
Partner with sector leads
Work with internal stakeholders
Work with external partners
Align creative direction
Communicate corporate positioning
Develop digital content plan
Implement digital content plan
Expand social media reach
Deepen social media engagement
How You'll Work.
Team & Collaboration
Collaborate across brand, creative, media, socials and PR agencies; Facilitate discussions between VA and partners; Provide expert marketing counsel and collaborative support to internal teams and external partners; Work closely with internal stakeholders and external partners as a collaborative marketing partner; Working closely with NAC-appointed vendors and partners
Process & Methodology
strategic campaign management
Full Job Description
**[What the role is]** Drive NAC's brand positioning and audience engagement through integrated marketing campaigns, digital performance optimisation and strategic social media management that deliver measurable results in supporting NAC’s strategic objectives. **[What you will be working on]** Lead the development and implementation of integrated marketing campaigns to advance NAC's brand positioning, market presence, and audience growth and/or engagement targets. * Support in the planning and implementation of NAC’s annual Singapore Art Week Integrated Marketing Campaigns, incorporating inputs from VA and SAW Workgroup’s partners * Collaborate across brand, creative, media, socials and PR agencies to ensure alignment with NAC’s strategic objectives * Provide domain expertise and facilitate discussions between VA and partners with the Aud Development planning team to ensure that NAC’s Aud insights are embedded throughout the planning and programming process. Provide expert marketing counsel and collaborative support to internal teams and external partners, ensuring consistent brand application across all touchpoints. * Partner with sector leads to advance NAC’s mission and strategic objectives * Work closely with internal stakeholders and external partners as a collaborative marketing partner, providing practical advice on campaigns, messaging, and brand application. In a small team setting, this means being hands-on and responsive — reviewing materials, aligning on creative direction, and making sure that the corporate positioning is clearly communicated across all touchpoints - whether it's a social post, a proposal deck, or an event backdrop. NAC social media marketing - Digital Performance Optimisation * Working closely with NAC-appointed vendors and partners, develop and implement the strategic digital content plan across NAC's social media platforms, with the goal of expanding reach and deepening engagement. **[What we are looking for]** * At least 4 years of
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