Mastercard
Manager,Marketing
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“Manager, Marketing at Mastercard. Skills: integrated marketing, communications, partnerships, marketing initiatives end-to-end management, stakeholder coordination, brand representation, measurable business impact. Own the development of communication briefs, objectives, and performance evaluation for assigned marketing initiatives. Manage the end-to-end execution of integrated marketing activities across digital and selected non-digital channels”
What You'll Achieve.
measurable business impact across B2C, B2C, and B2B contexts; performance optimization; transparent reporting; market relevance and value contribution to commercial objectives
Industry & Context.
Structured, reliable, and solution-oriented working style, comfortable managing complexity
What They're Looking For.
Must Have
Several years of hands-on experience in marketing, communications, or partnerships, ideally within an international, matrixed organization, Proven ability to independently manage marketing initiatives end-to-end and coordinate multiple stakeholders, understanding of integrated marketing and digital channels, with the ability to translate strategy into effective execution, Structured, reliable, and solution-oriented working style, comfortable managing complexity and multiple parallel initiatives, Experience working with and steering agency partners to deliver quality output and meet objectives, Solid analytical skills, with experience in performance tracking, reporting, and budget management, Confident communicator with the ability to interact effectively with senior stakeholders and cross-functional partners
Nice to Have
Experience with sponsorships, partnerships, or platform-based marketing is an advantage, Fluent verbal and written communication skills in German language skills strongly preferred
What You'll Do.
Own the development of communication briefs
and performance evaluation for assigned marketing initiatives
Manage the end-to-end execution of integrated marketing activities across digital and selected non-digital channels
Lead local activations of selected global and regional sponsorships and partnerships
Act as a key brand steward for assigned initiatives
and report on KPIs for owned activities
Contribute actively to innovation and continuous improvement by leveraging new tools
Oversee and coordinate Mastercard’s owned social media activities for assigned topics or platforms
Manage marketing budgets for assigned initiatives
How You'll Work.
Team & Collaboration
collaborating closely with local, regional, and global stakeholders; Work closely with colleagues across IMC (Marketing, Communications, B2B Marketing), as well as Product, Sales, and external agency partners (creative, media, digital, events, sponsorship) to deliver integrated outcomes; Contribute to annual planning, prioritization, and coordination processes in close alignment with senior marketing leadership and regional counterparts; ability to interact effectively with senior stakeholders and cross-functional partners
Communication Scope
Fluent verbal and written communication skills in German language skills strongly preferred; Confident communicator with the ability to interact effectively with senior stakeholders and cross-functional partners
Process & Methodology
independently manage marketing initiatives end-to-end, coordinate multiple stakeholders, managing complexity and multiple parallel initiatives
Full Job Description
**Our Purpose** _Mastercard powers economies and empowers people in 200 + countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential._ **Title and Summary** ### Manager, Marketing ### OVERVIEW Mastercard has an exciting opportunity for an experienced marketing professional to join the Integrated Marketing & Communications (IMC) team in Germany as Manager, Marketing. This role is responsible for planning, executing, and measuring integrated marketing and sponsorship initiatives aligned with global and regional priorities. Working with a high degree of autonomy, the role manages defined marketing platforms, campaigns, and partnerships, while collaborating closely with local, regional, and global stakeholders. The position plays an important role in translating strategy into execution, ensuring strong market activation, consistent brand representation, and measurable business impact across B2C, B2B2C, and B2B contexts. THE ROLE • Own the development of communication briefs, objectives, and performance evaluation for assigned marketing initiatives, informed by market insights, data, and best practices • Manage the end-to-end execution of integrated marketing activities across digital and selected non-digital channels, in close collaboration with internal teams and agency partners • Lead local activations of selected global and regional sponsorships and partnerships, ensuring strong market relevance and value contribution to commercial objectives • Act as a key brand steward for assigned initiatives, ensuring consistency with Mastercard’s global brand guidelines and standards • Define, track, and r
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