Ovative Group
media, measurement, and creative
Manager,MarketingAnalytics&Measurement
“Manager, Marketing Analytics & Measurement at Ovative Group. Skills: Marketing analytics, Measurement strategy, Client engagement. Manage client engagements. Deliver on project plans”
What You'll Achieve.
Drive profitable growth; Transform marketing into a driver of sustainable growth; Measure businesses holistically; Drive forward marketing activation value; Unlock tangible business value for clients
Industry & Context.
Address complex, open-ended analytics requests in a structured manner; Identify & focus on what matters most; Connect complex marketing data & situations into tangible business path forward
Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams
What They're Looking For.
Must Have
4+ years (or 3+ years + MBA) of experience working with clients (internal or external), At least 1+ years of experience managing direct reports, Excellent communicator & collaborator between multiple client & internal teams, Able to connect complex marketing data & situations into tangible business path forward for clients, Experience within marketing industry (digital marketing preferred), Must be able to thrive working in ambiguous situations
Nice to Have
Experience related to in-marketing testing for marketing investments (Ex: Incrementality test using a holdout of a geographical area or customer holdout), Experience with digital marketing analytics software (Adobe Analytics, Google Analytics, ViQ, etc), Experience using Sequel to gather data or run analytics on datasets, Experience working with MMM/MTA marketing models, Experience communicating and partnering with high-level partners (Directors, VPs, CMOs, CFOs, etc).
What You'll Do.
Manage client engagements
Deliver on project plans
Lead strategy of client digital marketing activation roadmap
Define and drive strategy across team structure
open-ended analytics requests
Apply best practices to analyze client media performance data
Lead client work that translates into business insights
How You'll Work.
Team & Collaboration
Partner with marketing measurement experts; Work with Ovative client leaders; Work with internal Ovative teams; Collaborate between multiple client & internal teams
Communication Scope
Excellent communicator; Presenting deliverables to client leadership
Process & Methodology
Manage client engagements, Deliver on project plans
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