Manager,MarketResearch(IC)

Manager, Market Research (IC) **_Manager, Market Research_** **As a Manager, Market Research supporting Brand Tech Marketing, you will be a strategic leader on the Capital One Brand Insights Team driving consumer insights that shape brand strategy, marketing, and advertising, directly positioning Capital One as a leader in technology and attracting global top tech talent. This action-oriented role requires proven expertise in designing and managing primary research, including brand health tracking, ad and creative testing, and custom B2C/B2B studies across global markets to deliver high-impact business outcomes.** ****WHAT YOU’LL DO**** * **Translate complex business needs into clear and actionable research objectives. Provide ongoing research expertise and consultation to internal partners and senior leaders in support of marketing strategy decisions** * **As an individual contributor, lead research design, execution and delivery of insights utilizing a variety of brand measurement sources, including brand health and communications trackers, creative pre-testing, in-market advertising and media effectiveness studies, and custom qualitative and quantitative studies. This entails effectively working with and managing third-party research partners** * **Leverage data and insights across a variety of primary, secondary and syndicated sources to bolster insights and recommendations delivered to internal partners** * **Partner with marketing leads to develop an annual brand strategy, advertising, and media learning agenda to address knowledge gaps and test assertions** * **Present brand and marketing insights to internal partners, peers and senior leaders, influencing others through story-telling and impactful insights that drive discussion and business action** * **Continually update your knowledge of evidence-based marketing to inform and influence your team 's work as applicable** ****WHO YOU ARE**** * **Your curiosity is endless. There’s always something else to lear