Manager,MarketInsights

## Accountabilities Design and lead primary market research initiatives such as message testing, customer journey analysis, brand performance tracking, and sales force effectiveness studies, ensuring appropriate methodologies are applied to key business questions. Manage end-to-end research projects including vendor selection, execution oversight, timeline and budget management, and regular communication of progress to leadership. Leverage secondary data sources such as claims, promotional data, and internal prescription data to identify market trends and support business decision-making. Integrate primary research findings with secondary data and competitive intelligence to generate actionable insights and strategic recommendations. Collaborate with cross-functional stakeholders across Marketing, Sales, Market Access, and Insights teams to define research priorities and address ad hoc analytical needs. Continuously evaluate and introduce new research methodologies, tools, and approaches to enhance insight generation and analytical capabilities. Contribute to annual planning and budget allocation for insights initiatives, ensuring effective resource management. Requirements: Bachelor’s degree in Marketing, Business, Life Sciences, Market Research, or related field; equivalent experience may be considered. 6+ years of experience in market research, commercial analytics, or competitive intelligence within biopharmaceutical or biotechnology environments. Strong expertise in qualitative and quantitative research methodologies and best practices for generating actionable insights. Experience working with secondary healthcare data sources, including claims, promotional, and prescription data. Strong analytical and problem-solving skills with the ability to synthesize multiple data streams into clear business recommendations. Excellent communication and storytelling skills, with the ability to translate complex findings into clear presentations for senior stakeholders. Pro