Comcast
media and technology
Manager,LoyaltyCommunications
“Manager, Loyalty Communications at Comcast. Skills: Campaign Execution, Customer Communications, Lifecycle/CRM, Customer-Focused Messaging, Cross-Functional Collaboration & Influence, Operational Leadership. Planning, execution, and optimization of customer-facing communications that support Xfinity’s loyalty and engagement initiatives. Owning communications from intake through execution and performance review”
What You'll Achieve.
Communications are delivered accurately, consistently, and on time; Messaging reflects a customer-first mindset and brand alignment; Campaigns demonstrate continuous improvement based on performance insights; Cross-functional teams are aligned and communication workflows run smoothly; The role operates with ownership, accountability, and increasing leadership influence; Drive results and growth.
Industry & Context.
Identify and resolve issues proactively to ensure seamless campaign delivery; Problem-Solving & Decision-Making; Decision-making skills with the ability to exercise judgment and escalate appropriately
What They're Looking For.
Must Have
Bachelor's degree in Marketing, Communications, Business, or related field, or equivalent professional experience, 3–6 + years of experience in marketing, customer communications, lifecycle/CRM, or related functions, Experience managing or supporting end-to-end campaign execution across digital channels, written communication skills with the ability to translate complex information into customer-friendly messaging, Demonstrated attention to detail and commitment to accuracy, Experience working in cross-functional, matrixed environments, Proven ability to manage multiple priorities in a fast-paced, deadline-driven setting, Demonstrated operational leadership, including ownership of workflows, timelines, and execution quality, Experience guiding, mentoring, or influencing others (peers, partners, or junior team members), decision-making skills with the ability to exercise judgment and escalate appropriately, Ability to lead through influence and drive alignment across stakeholders, Readiness to grow into people leadership responsibilities over time
Nice to Have
Experience with loyalty, retention, or customer engagement programs, Familiarity with customer engagement metrics (e.g., open rates, CTR, engagement trends), Experience working in large, matrixed organizations, Background in subscription-based or customer-centric industries
What You'll Do.
and optimization of customer-facing communications that support Xfinity’s loyalty and engagement initiatives
Owning communications from intake through execution and performance review
End-to-end execution of loyalty and engagement communications across channels including email
Ensuring all communications are accurate
and aligned with brand and customer experience standards
Managing multiple concurrent campaigns with strong attention to detail and executional precision
Identifying and resolving issues proactively to ensure seamless campaign delivery
Gathering input and aligning on communications strategy with marketing
Translating business goals and input into clear messaging and execution plans
Serving as a key point of contact for communication within a highly matrixed environment
Influencing stakeholders and driving alignment without direct authority
Ensuring all messaging is clear
Applying judgment to maintain accuracy
and brand voice across all communications
Reviewing and refining messaging to optimize for customer understanding and engagement
Reviewing campaign performance and supporting the development of insights and recommendations
Partnering with analytics teams to understand engagement metrics and outcomes
Applying learnings to continuously improve communication effectiveness
Maintaining and managing campaign calendars
and workflow processes
Ensuring effective coordination across teams to support on-time and accurate delivery
Identifying opportunities to improve processes
How You'll Work.
Team & Collaboration
Partner with marketing, creative, analytics, product, and operations teams to gather input and align on communications strategy; Serve as a key point of contact for communication within a highly matrixed environment; Influence stakeholders and drive alignment without direct authority; Ensure effective coordination across teams to support on-time and accurate delivery; Cross-functional teams are aligned and communication workflows run smoothly
Communication Scope
written communication skills with the ability to translate complex information into customer-friendly messaging; Clear, consistent, and customer-focused messaging; Brand voice across all communications
Process & Methodology
Manage multiple concurrent campaigns with strong attention to detail and executional precision, Manage multiple priorities in a fast-paced, deadline-driven setting, Maintain and manage campaign calendars, documentation, and workflow processes, Ensure effective coordination across teams to support on-time and accurate delivery
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