Risepoint
Education Technology
Manager,LifecycleMarketing
“Manager, Lifecycle Marketing at Risepoint. Skills: Lifecycle marketing, Email marketing, SMS marketing, Campaign optimization. Build lifecycle strategies. Translate strategies into journeys”
What You'll Achieve.
Measurable improvements in engagement; Measurable improvements in conversion metrics; Journeys continuously optimized; High level of reliability; Minimal errors; Direct reports effectively managed; Direct reports developed; Direct reports upskilled
Industry & Context.
Data analysis; Actionable insights
What They're Looking For.
Must Have
4-6+ years lifecycle marketing, Hands-on building/deploying campaigns, Experience managing multi-step journeys, Analytical skills, Experience with segmentation, Experience with personalization, Experience with A/B testing, Proven ability to manage multiple campaigns, Experience mentoring junior team members, Experience managing junior team members
Nice to Have
Experience in higher education, Experience in edtech, Experience in student lifecycle marketing, Experience working in omni-channel marketing, HTML editing skills, Experience with reporting tools, Experience with analytics tools
What You'll Do.
Build lifecycle strategies
Translate strategies into journeys
Own day-to-day journey orchestration
Ensure communications are timely
Ensure communications are personalized
Ensure communications are aligned
Lead optimization efforts
Analyze campaign performance
Analyze journey performance
Drive continuous improvement
Align marketing outreach
Maintain audience segmentation
Maintain data integrity
Maintain targeting strategies
Ensure compliance with regulations
Ensure compliance with deliverability standards
Ensure compliance with channel best practices
Manage junior team members
Mentor junior team members
How You'll Work.
Team & Collaboration
Lifecycle Marketing leadership; Analytics teams; Cross-functional teams; Student Success Center; Paid Media teams; DX teams; Creative teams
Process & Methodology
A/B testing, Segmentation, Personalization, Send time optimization
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