SALT XC
Marketing
Manager,IntegratedMediaBuying
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“Manager, Integrated Media Buying at SALT XC. Skills: Integrated media buying, Paid advertising campaigns, Digital marketing tactics. Oversee and execute campaigns. Meet with partners”
Industry & Context.
Solutions-oriented; Problem solver
What They're Looking For.
Must Have
3+ years experience managing paid advertising campaigns, Expert knowledge of major digital advertising platforms, Working knowledge of Google Data Studio, Working knowledge of GA4, Working knowledge of Meta Ads Manager, Working knowledge of Google Ads, Working knowledge of Google Tag Manager, Ability to analyze campaign data, Proficiency in managing multiple projects
Nice to Have
Advertising, Marketing, Business or Communications degree preferred
What You'll Do.
Oversee and execute campaigns
Negotiate advertising costs
Understand target consumer patterns
Advocate for new systems and tools
Expand advertising capabilities
Work collaboratively for clients' campaigns
Work with creative teams
Direct content creation
Execute digital marketing tactics
Track campaign performance
Report on campaign performance
Conduct data analysis
Monitor campaign performance
Identify optimization opportunities
Monitor budget pacing
Ensure accurate budget spend
Compile campaign results
Report on campaign performance
Present reports to internal team
Communicate performance trends
Assist with attribution tracking setup
Assist with technical solutions
Ensure campaigns are set up correctly
Ensure appropriate ad specs
Ensure tracking pixels are in place
Ensure accurate budgets
Ensure targeting parameters
Audit competitors' advertising efforts
Identify new digital advertising opportunities
How You'll Work.
Team & Collaboration
Collaborative team; Cross-functional teams; Internal media team
Communication Scope
Communication skills; Present reports
Process & Methodology
Managing multiple projects
Full Job Description
Craft & Commerce is an integrated media agency, purpose-built to serve as a nimble, strategic partner to marketing teams in navigating our rapidly evolving media landscape. We fuse leading-edge performance marketing capabilities with a holistic view of channels, bring clarity to measurement and attribution across the funnel, and deliver scalable, ad-driven growth. Our expert team has stood in the shoes of our clients and sees media through the lens of larger business objectives. We combine this human touch with best-in-class technology and a suite of services focused on one thing: continually driving better results through media. We’re looking for an Integrated Media Manager to strategize, execute, optimize and report upon successful paid advertising campaigns effectively for our partners, across CPG, healthcare, nonprofit, technology and other industries. The Integrated Media Manager will be an integral part of our fast-growing, collaborative, and entrepreneurial team. We will look to you to assist us in developing and executing media buys for our partners. The role entails planning, executing, optimizing, and reporting on advertising campaigns across platforms and media for multiple concurrent clients. The ideal candidate will be a highly detailed, analytical, and solutions-oriented team player with strong relationship-building and communication skills. If you are driven by achieving results for clients and are known to go above and beyond to maintain high standards in your work, we’d love to hear from you. And—at C&C—we treasure a candid, ask-the-right-questions, get-it-done attitude that’s at the heart of our fast-moving and collaborative team culture. We’re a flexible, balanced, self-driven workplace. The right candidate will join us remotely from a place that makes you happy. Responsibilities Oversee and execute campaigns across various media platforms including Meta, X, TikTok, LinkedIn, Reddit, Google Ads, Bing Ads, DSPs (StackAdapt), Retail Media Networks,
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