DoorDash
E-Commerce
Manager,IntegratedMarketing,Consumer–MerchantLaunches
Neural analysis suggests this role is
optimal for Manager candidates.
“Manager, Integrated Marketing, Consumer – Merchant Launches at DoorDash. Skills: Integrated marketing, Merchant launches, Consumer adoption, Demand generation. Lead merchant launch strategy. Develop integrated go-to-market strategies”
What You'll Achieve.
Drive incremental volume; Drive active users; Drive merchant business goals; Drive DoorDash business goals
Industry & Context.
Ambiguous problems
What They're Looking For.
Must Have
6+ years B2C marketing, Develop integrated marketing campaigns, Manage external stakeholders, Manage concurrent initiatives, Think like a GM, Drive cross-functional projects, Speak to consumer, Leverage data and insights, Bias for action
Nice to Have
MBA a plus, Experience with retailers, Experience with consumer brands, Experience with marketplaces, Experience with partnerships, Experience with merchant-facing organizations
What You'll Do.
Lead merchant launch strategy
Develop integrated go-to-market strategies
Introduce customers to new merchants
Drive adoption of new shopping behaviors
Unlock incremental demand
Manage portfolio of merchant launches
Prioritize marketing resources
Tailor support based on business impact
Partner with internal stakeholders
Partner with external stakeholders
Bring new merchants to market
Shape customer discovery
Shape customer engagement
How You'll Work.
Team & Collaboration
Cross-functional projects; Marketing teams; Analytics teams; Product teams; Operations teams; Business development teams; Partner organizations
Communication Scope
Verbal communication; Written communication; Presentation skills
Process & Methodology
Cross-functional projects
Full Job Description
About the Team DoorDash’s mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses. To further this mission, we’re looking for a marketer who will sit at the intersection of growth, brand, product, and operations, to develop integrated marketing strategies for our consumer business at DoorDash. The integrated marketing team is a group of marketing generalists responsible for translating business goals into marketing strategies and serving as the general manager across the organization to bring those strategies to market. About the Role The Consumer Integrated Marketing team is looking for a strategic, entrepreneurial, and data-driven marketer to grow DoorDash's Marketplace. This role will report into the Occasions + Merchant Launches Marketing Lead and play a key role in developing and executing omnichannel marketing campaigns designed to drive incremental volume and active users. The Manager, Integrated Marketing, Consumer – Merchant Launches will lead consumer marketing efforts for high-profile merchant launches across all verticals, including retail, grocery, beauty, apparel, home, and emerging categories. This role will develop integrated go-to-market strategies that introduce customers to new merchants and selection on DoorDash, drive adoption of new shopping behaviors, and unlock incremental demand for the platform. In this role, you will manage a portfolio of merchant launches ranging from marquee national brands to emerging strategic partners, prioritizing marketing resources and tailoring support based on business impact, strategic importance, and customer opportunity. In this role, you will partner closely with internal and external stakeholders to bring new merchants to market through impactful campaigns that drive both merchant and DoorDash business g
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