HelloFresh
Manager,InfluencerMarketing
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optimal for Manager candidates.
“Manager, Influencer Marketing at HelloFresh. Skills: Influencer marketing strategy, Customer acquisition, Partnership management. Drive efficient customer acquisition. Manage multiple partnerships”
What You'll Achieve.
Achieve customer acquisition goals; Hit business KPIs
Industry & Context.
Data-driven decisions
What They're Looking For.
Must Have
2+ years influencer/agency management, High school diploma or GED, Bachelor's degree with academic record, Proven relevant experience in performance marketing, Proven relevant experience in commercial role
Nice to Have
In-depth knowledge of Meta influencer marketing, In-depth knowledge of TikTok influencer marketing, In-depth knowledge of YouTube influencer marketing, In-depth knowledge of Snapchat influencer marketing, In-depth knowledge of Pinterest influencer marketing, In-depth knowledge of Twitch influencer marketing, Advanced Excel experience, Reporting automation experience
What You'll Do.
Drive efficient customer acquisition
Manage multiple partnerships
Manage complex partnerships
Manage influencer partnerships
Manage agency partnerships
Define strategic direction
Create campaign analyses
Develop acquisition strategy
Implement acquisition strategy
Communicate performance to leaders
Generate executive reports
Execute Influencer Marketing
How You'll Work.
Team & Collaboration
Cross functional peers; Internal partners; External partners
Communication Scope
Executive reports
Full Job Description
Job Description: You will be a key leader within the Influencer Marketing team and programs that are business critical for HelloFresh Group, driving our influencer and content strategy across North America. This role oversees emerging media channels in the growth partnerships organization across our brands: HelloFresh, Factor, Green Chef and EveryPlate - with a heavy focus (80%+) on HelloFresh. Our ideal candidate will be a thought leader and marketing/partnership expert – and will work cross functionally with peers across the organization. This is a high performance/high impact role driving growth at HelloFresh Group. Primary responsibilities will be helping to set the strategic direction of the channel with data at the forefront of decisions and recommendations, analyzing influencer performance and driving efficient optimizations to achieve our ambitious customer acquisition goals for HelloFresh - owning and scaling learnings from HelloFresh to and from other brands in our portfolio. You will … Drive efficient customer acquisition working with our high volume influencer marketing channels. Directly manage multiple, complex partnerships with influencers and agencies across several influencer segments and help define strategic direction. Create campaign analyses using KPIs and test variables, including Sales, CR, CAC, etc. across multiple campaigns Develop and implement a data driven, measurable, portfolio growth acquisition strategy for managed channels, across brands to hit business KPIs. Communicate effectively with marketing leaders the performance of ongoing initiatives through performance tracking, analysis and executive reports. Be accountable for best in class execution of Influencer Marketing in partnership with internal and external partners. Architect and implement sound processes, budget pacing In-depth knowledge of Meta, TikTok, YouTube, Snapchat, Pinterest, Twitch influencer marketing strategies is a plus At least 2+ years of influencer and/or agency m
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