Altra Running
Manager,GTM&MarketplaceStrategy(AltraRunningEMEA)
“Manager, GTM & Marketplace Strategy (Altra Running EMEA) at Altra Running. Skills: GTM, Marketplace Strategy, Marketplace Management, Commercial Strategy, Go-To-Market process. driving seasonal execution through an integrated Go‑To‑Market process. defining a clear and disciplined Marketplace Strategy across EMEA”
What You'll Achieve.
drive revenue growth and profitability; protecting brand equity, marketplace integrity and consumer experience; assess brand performance and execution quality; monitor business performance and drive actions.
Industry & Context.
Highly analytical, strategic and structured mindset.; Identify variances, propose corrective actions and provide strategic guidance to stakeholders.
What They're Looking For.
Must Have
University degree or equivalent, preferably in Business, Economics or a related field., experience in GTM, Marketplace management, E-commerce or Commercial Strategy., Solid financial acumen with the ability to work with KPIs, reporting tools and performance analysis., Highly analytical, strategic and structured mindset., Proven stakeholder management and cross-functional leadership skills., Results-driven, proactive and ownership-oriented approach.
Nice to Have
German is a plus., passion for sports and the sporting goods industry.
What You'll Do.
driving seasonal execution through an integrated Go‑To‑Market process
defining a clear and disciplined Marketplace Strategy across EMEA
execute and assess initiatives that drive revenue growth and profitability while protecting brand equity
marketplace integrity and consumer experience
orchestrate preparation
execution and performance tracking across Digital Marketplaces
Define and drive a clear Marketplace Strategy aligned with Altra Running’s brand positioning and long‑term growth ambitions.
Ensure robust marketplace protection
including: Assortment control and brand representation
channel discipline and segmentation enforcement
Compliance with contractual
legal and financial frameworks
Partner closely with Finance and Legal teams to manage marketplace models
margins and risk exposure.
Partner with E‑commerce
Marketing and Area Management teams to lead seasonal GTM processes
ensuring marketplaces are fully integrated into the GTM calendar.
Drive execution of GTM deliverables
including: Marketplace go‑live timing
Seasonal assortment drops
Channel‑specific GTM priorities
Ensure end‑to‑end execution of strategy at every GTM milestone.
Define and enforce clear channel and marketplace segmentation across: DTC
Strategic wholesale partners
Translate segmentation into actionable: Assortment strategies
Go‑to‑market priorities
Regional and account‑level execution
Act as a strategic reference point to prevent channel conflict
brand dilution and price erosion.
Track and analyze key seasonal and marketplace KPIs to assess brand performance and execution quality.
propose corrective actions and provide strategic guidance to stakeholders.
Deliver executive‑level reporting on: Sell‑through
Margin and profitability
Partner with commercial
DTC and planning teams to monitor business performance and drive actions.
How You'll Work.
Team & Collaboration
Partnering closely with the General Manager EMEA & APAC and regional cross‑functional leaders; work in close collaboration with the Global GTM Director; Partner closely with Finance and Legal teams; Partner with E‑commerce, Merchandising, Marketing and Area Management teams; Act as a strategic peer and partner to: E‑commerce Managers, Merchandising teams, Area Managers, Head of Marketing, Finance and Legal teams; Drive alignment, challenge assumptions and foster collaboration across regional and global stakeholders.
Communication Scope
Excellent communication skills
Process & Methodology
seasonal execution, integrated Go‑To‑Market process, orchestrate preparation, execution and performance tracking, Drive execution of GTM deliverables, Ensure end‑to‑end execution of strategy at every GTM milestone.
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