Spotify
Marketing
Manager,GrowthCreativeStrategy&Optimization-Markets&Subscribers
Neural analysis suggests this role is
optimal for Mid candidates.
“Manager, Growth Creative Strategy & Optimization - Markets & Subscribers at Spotify. Skills: Growth Creative Strategy, Creative Optimization, Performance Creative Development, Cross-channel Creative Execution, Creative Performance Analysis, Creative Workflow Management. Lead end-to-end creative development for Paid Social (Meta, TikTok, Snapchat), Google (Demand Gen, Google App Campaigns), CTV, and lifecycle marketing channels from brief through final asset delivery. Ensure all creative is on-br”
What You'll Achieve.
Optimized for conversion; Measurable performance outcomes across paid and owned channels; Creative that is compelling, differentiated, and built to perform; Reduce reactive production
Industry & Context.
Analyze creative performance metrics to identify effective patterns and surface opportunities for improvement; Synthesize test results into clear, actionable creative briefs and iteration roadmaps
Must be within the North Americas region, Team operates within the Eastern Standard time zone for collaboration
What They're Looking For.
Must Have
5+ years of experience in performance creative, growth marketing, or a related creative strategy role, Track record of developing creative at scale across multiple markets and languages that drives measurable performance outcomes across paid and owned channels, Familiar with platform-specific creative specs and best practices across Meta, TikTok, Snapchat, and Google, Creative instincts and a high bar for quality, and can provide clear, constructive feedback, Comfortable working with data and can interpret creative metrics and contribute to a test-and-learn framework with a clear point of view, Effective communicator who can translate performance data into creative direction and influence cross-functional stakeholders, Self-directed and organized, able to manage multiple workstreams and prioritize in a fast-moving environment, Comfortable using AI tools to support creative production, improve efficiency, and scale output, Detail-oriented, results-driven, and open-minded, with a willingness to stay close to the work
Nice to Have
Ideally within a consumer tech or media brand, Experience with creative automation or DCO platforms (e.g., Smartly, Celtra), Passion for music and audio — you’re a Spotify listener first
What You'll Do.
Lead end-to-end creative development for Paid Social (Meta
Google App Campaigns)
and lifecycle marketing channels from brief through final asset delivery
Ensure all creative is on-brand and optimized for conversion
Build and maintain a creative review framework
Advocate for creative quality
going beyond brand guideline compliance to support work that is compelling
Develop a POV on creative volume and testing
Build an annual creative roadmap of themes
Analyze creative performance metrics (CTR
etc.) to identify effective patterns and surface opportunities for improvement
Synthesize test results into clear
actionable creative briefs and iteration roadmaps
Communicate findings to stakeholders across both teams
Identify and implement automation and AI tools across the creative workflow
Establish a clear framework for where and when AI tools should be used vs. where human creative judgment is essential
Stay ahead of platform-specific creative best practices and emerging formats
Proactively incorporate them into the creative playbook
Collaborate with media buyers and growth managers to ensure creative is aligned with investment strategy
and audience targeting
How You'll Work.
Team & Collaboration
Communicate findings to stakeholders across both teams; Collaborate with media buyers and growth managers to ensure creative is aligned with investment strategy, platform algorithms, and audience targeting
Communication Scope
Effective communicator; Translate performance data into creative direction; Influence cross-functional stakeholders; Communicate findings to stakeholders
Process & Methodology
Manage multiple workstreams, Prioritize in a fast-moving environment, Build an annual creative roadmap, Develop iteration roadmaps
Full Job Description
## What You'll Do Lead end-to-end creative development for Paid Social (Meta, TikTok, Snapchat), Google (Demand Gen, Google App Campaigns), CTV, and lifecycle marketing channels from brief through final asset delivery, ensuring all creative is on-brand and optimized for conversion Build and maintain a creative review framework that defines who reviews what, at which stage, and against which criteria, creating clarity and consistency across teams Advocate for creative quality, going beyond brand guideline compliance to support work that is compelling, differentiated, and built to perform Develop a POV on creative volume and testing — how much creative is needed, what should be tested, and what is driving impact vs. generating noise Build an annual creative roadmap of themes, priorities, and focus areas that aligns both teams around a shared creative strategy and reduces reactive production Analyze creative performance metrics (CTR, CVR, CPA, etc.) to identify effective patterns and surface opportunities for improvement Synthesize test results into clear, actionable creative briefs and iteration roadmaps, and communicate findings to stakeholders across both teams Identify and implement automation and AI tools across the creative workflow, establishing a clear framework for where and when they should be used vs. where human creative judgment is essential Stay ahead of platform-specific creative best practices and emerging formats, and proactively incorporate them into the creative playbook Collaborate with media buyers and growth managers to ensure creative is aligned with investment strategy, platform algorithms, and audience targeting ## Who You Are You have 5+ years of experience in performance creative, growth marketing, or a related creative strategy role, ideally within a consumer tech or media brand You have a track record of developing creative at scale across multiple markets and languages that drives measurable performance outcomes across paid and owned chann
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