Audible GmbH
Marketing PR, Marketing, subsidiaries
Manager,GlobalConversionRateOptimization(CRO)-12-MonthsContract
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“Manager, Global Conversion Rate Optimization (CRO) - 12-Months Contract at Audible GmbH. Skills: Conversion Rate Optimization, A/B testing, Data analysis. Define CRO roadmap. Execute CRO roadmap”
What You'll Achieve.
Improve conversion rates; Impact business growth
Industry & Context.
Problem-solving skills
What They're Looking For.
Must Have
Experience in online marketing, Experience in product management, Track record of executing tests, Track record of evaluating tests, Experience with A/B testing tools, Experience with Content Management Systems, Experience with web analytics tools, Experience using GenAI, Experience with global stakeholders, Experience with cross functional groups, Business fluency in English
Nice to Have
Basic understanding of frontend technologies, Basic understanding of UX, Basic understanding of usability, Basic understanding of design, Business fluency in French, Business fluency in German, Business fluency in Spanish, Business fluency in Italian, Business fluency in Portuguese, Business fluency in Japanese
What You'll Do.
Ideate A/B test hypothesis
Define testing priorities
Increase conversion funnel performance
Evaluate test performances
Document test performances
Recommend follow-up measures
Create user focused test concepts
Improve internal CRO workflows
Improve internal CRO processes
How You'll Work.
Team & Collaboration
Global CRO team; Product team; Designers; External agencies
Process & Methodology
Roadmap planning, Backlog management
Full Job Description
At Audible, we believe stories have the power to transform lives. It’s why we work with some of the world’s leading creators to produce and share audio storytelling with our millions of global listeners. We are dreamers and inventors who come from a wide range of backgrounds and experiences to empower and inspire each other. Imagine your future with us. ABOUT THIS ROLE The Global Conversion Rate Optimization (CRO) Manager role spearheads initiatives that transform curious visitors into passionate Audible listeners. This position drives strategies that directly impact global growth metrics while collaborating with our innovative marketing team. The role involves developing insights and running experiments that not only improve conversion rates but shape how millions of people around the world discover and experience storytelling. This position directly influences key business decisions and contributes to Audible's continued position as the world leader in audio storytelling. This role is open on a 12-month contract. ABOUT YOU You're an analytical mind who gets excited about turning data insights into concrete improvements. You thrive on understanding user behavior and have a knack for spotting opportunities to enhance the customer journey. If you're driven to experiment and measure success through A/B testing, while keeping the end user's needs at heart, this role could be perfect for you. Your strong problem-solving skills help you balance multiple stakeholders' needs, and you take pride in seeing your optimization efforts directly impact business growth. As a Manager, Global Conversion Rate Optimization (CRO), you will... - Define and execute a CRO roadmap based on user insights, the business vision, CRO best practice, Audible international testing key learnings and analytics - Ideate A/B test hypothesis in line with strategic goals to drive the testing roadmap - Analyze and initiate qualitative and quantitative insights to gather testing ideas and define prioritie
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