Abbott
Healthcare
Manager,GlobalBrandandChannelMarketing-Electrophysiology
Neural analysis suggests this role is
optimal for Manager candidates.
“Manager, Global Brand and Channel Marketing - Electrophysiology at Abbott. Skills: Brand strategy, Channel marketing, Communications. Lead global brand strategy. Lead global communications strategy”
Industry & Context.
Travel up to 25%, Continuous sitting, Keyboard use
What They're Looking For.
Must Have
Bachelor's degree or equivalent experience, 8+ years marketing experience, Foundation in brand and channel marketing, Develop and execute integrated campaigns, Communications strategy experience, Messaging development experience, Content development experience, Asset lifecycle management experience, Strategic thinking skills, Willingness to execute tactically, Excellent project management ability, Communication skills, Stakeholder management skills
Nice to Have
Experience managing teams, Digital marketing expertise, SEO expertise, SEM expertise, Social media expertise, Digital channels expertise, Agency experience, Medical device experience, Healthcare experience
What You'll Do.
Lead global brand strategy
Lead global communications strategy
Develop messaging frameworks
Drive creation of marketing assets
Drive review of marketing assets
Drive approval of marketing assets
Partner with product marketing
Partner with market development
Define communication objectives
Define integrated campaign plans
Execute campaigns end-to-end
Serve as channel strategy expert
Recommend channel mix
Manage project execution
Ensure consistency across touchpoints
Lead a high-performing team
Develop a high-performing team
Provide career development
Manage agency partners
Manage vendor partners
Collaborate cross-functionally
Collaborate with internal stakeholders
Collaborate with external partners
How You'll Work.
Team & Collaboration
Cross-functional teams; Marketing teams; Product teams; Regional teams; Internal stakeholders; External partners; Various geographies
Communication Scope
Messaging development; Content development
Process & Methodology
Project management
Full Job Description
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries. ## **JOB DESCRIPTION:** **Manager, Global Brand & Channel Marketing - Electrophysiology** **Working at Abbott** At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to: * Career development with an international company where you can grow the career you dream of. * Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year. * An excellent retirement savings plan with a high employer contribution * Tuition reimbursement, the [Freedom 2 Save](https://www.abbott.com/corpnewsroom/strategy-and-strength/tackling-student-debt-for-our-employees.html) student debt program, and [FreeU](https://www.abbott.com/corpnewsroom/strategy-and-strength/college-degree-for-free-its-possible-with-freeu.html) education benefit - an affordable and convenient path to getting a bachelor’s degree. * A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune. * A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists. **The Opportunity** In Abbott’s Electrophysiology (EP) business, we’re advancing the treatment of heart disease through breakthrough medical technologies in atrial fibrillation, allowing people to restore their health and get on with their lives. We are seeking a strategic, hands-on Global Brand & Channel Marketing Manager to lead global branding and communications i
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