Abbott
Healthcare
Manager,GlobalBrandandChannelMarketingElectrophysiology
“Manager, Global Brand and Channel Marketing - Electrophysiology at Abbott. Skills: Brand strategy, Channel marketing, Communications. Lead global brand strategy. Lead global communications strategy”
Industry & Context.
Travel up to 25%, Continuous sitting, Keyboard use
What They're Looking For.
Must Have
Bachelor's degree or equivalent experience, 8+ years marketing experience, Foundation in brand and channel marketing, Develop and execute integrated campaigns, Communications strategy experience, Messaging development experience, Content development experience, Asset lifecycle management experience, Strategic thinking skills, Willingness to execute tactically, Excellent project management ability, Communication skills, Stakeholder management skills
Nice to Have
Experience managing teams, Digital marketing expertise, SEO expertise, SEM expertise, Social media expertise, Digital channels expertise, Agency experience, Medical device experience, Healthcare experience
What You'll Do.
Lead global brand strategy
Lead global communications strategy
Develop messaging frameworks
Drive creation of marketing assets
Drive review of marketing assets
Drive approval of marketing assets
Partner with product marketing
Partner with market development
Define communication objectives
Define integrated campaign plans
Execute campaigns end-to-end
Serve as channel strategy expert
Recommend channel mix
Manage project execution
Ensure consistency across touchpoints
Lead a high-performing team
Develop a high-performing team
Provide career development
Manage agency partners
Manage vendor partners
Collaborate cross-functionally
Collaborate with internal stakeholders
Collaborate with external partners
How You'll Work.
Team & Collaboration
Cross-functional teams; Marketing teams; Product teams; Regional teams; Internal stakeholders; External partners; Various geographies
Communication Scope
Messaging development; Content development
Process & Methodology
Project management
Applying for this Manager, Global Brand and Channel Marketing - Electrophysiology role?
Most applicants get filtered before a human reads their resume. See if yours makes the cut.
How to Apply on Workday
- Workday has a multi-step form — save your progress after every section.
- "Apply With LinkedIn" can fail or lose data; manual entry is more reliable.
- Watch for the "Submit for Review" final step — hitting "Save" alone does not submit.
- Job requisition numbers are useful when following up with HR by email.
ANONYMOUS · UNFILTERED
What do employees actually say about Abbott?
Real rants from real employees. Read before you apply.