Tyson Foods
Foodservice
Manager,FoodserviceMarketing–Poultry&PreparedFoods
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“Manager, Foodservice Marketing – Poultry & Prepared Foods at Tyson Foods. Skills: Brand marketing, Campaign execution, Operator solutions. Support branded marketing programs. Translate brand strategies”
What You'll Achieve.
Support operator needs; Drive product adoption; Enable sales growth; Support sell-in; Support menu placement; Support volume growth; Optimize programs
Industry & Context.
Translate brand strategy; Optimize programs
3-5 trips annually, Limited or no direct reports
What They're Looking For.
Must Have
Bachelor's degree in marketing, 4-6 years marketing experience, Experience supporting brand campaigns, Experience supporting customer marketing, Experience supporting operator-focused programs
Nice to Have
Experience in foodservice, Experience in consumer packaged goods, Familiarity with digital marketing tools
What You'll Do.
Support branded marketing programs
Translate brand strategies
Lead execution of branded campaigns
Manage assigned budgets
Manage agency partners
Partner with Culinary
Partner with Operations
Lead development of operator-focused solutions
Create customer-specific programs
Execute national foodservice trade shows
Manage day-to-day agency relationships
Brief agencies on campaign objectives
Ensure on-time execution
Ensure on-budget execution
Coordinate multiple projects
Manage marketing budgets
Track spend against plan
Use operator insights
Use performance metrics
Evaluate program effectiveness
Identify opportunities for improvement
Support continuous improvement
Provide guidance to junior team members
Demonstrate flexibility
Demonstrate responsiveness
How You'll Work.
Team & Collaboration
Cross-functional partners; Sales teams; Culinary teams; Digital teams; Operations teams; Business Unit teams; Brand teams
Communication Scope
Written communication; Verbal communication
Process & Methodology
Project management, Organizational skills, Balancing timelines, Balancing scope, Balancing budget priorities
Full Job Description
**Job Details:** **Manager, Foodservice Marketing – Poultry & Prepared Foods** **Job Summary** The Manager, Foodservice Marketing will support the development and execution of branded marketing programs for poultry and prepared foods across foodservice channels. This role is responsible for translating brand and business strategies into actionable marketing plans that support operator needs, drive product adoption, and enable sales growth. The Manager will lead execution of branded campaigns, operator solutions, and customer‑facing programs including sales tools, promotions, and digital content while managing assigned budgets and agency partners. This role partners closely with Sales, Culinary, Digital, and Operations to ensure programs are relevant, practical, and easy for operators to execute. **Key Responsibilities** **Foodservice Brand & Campaign Execution** * Support development and execution of branded foodservice marketing campaigns for poultry and prepared foods, including seasonal programs, operator solutions, and product launches. * Translate brand strategy into clear, actionable programs that address operator needs such as ease of preparation, menu versatility, labor savings, and profitability. * Manage execution of marketing plans across key foodservice channels (Independent Commercial Restaurants, Convenience, K-12) * Ensure all marketing materials align with brand standards while remaining practical and relevant for foodservice operators. **Operator Solutions & Customer Marketing** * Lead development of operator‑focused solutions including selling tools, menu concepts, merchandising, and promotional materials. * Partner with Sales and Business Unit teams to create customer‑specific programs that support sell‑in, menu placement, and volume growth. * Lead and execute targeted national foodservice trade shows. * Work cross‑functionally with Culinary, Digital, and Operations to bring operator‑ready solutions to market. **Agency & Project Management** * Man
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