Company
ManagerFanEngagementMarketing
“Manager Fan Engagement Marketing. Skills: digital fan engagement, personalization strategy, content development, email marketing, SMS marketing, push notification marketing, audience segmentation, customer acquisition, customer lifetime value. Drive interactive and innovative communications across web, app, and direct to consumer channels that support companies marketing & content delivery efforts.. Collaborate with marketing operations, product, and content to develop and execute upon a marketi”
What You'll Achieve.
maximize our capabilities to delivering an optimal fan experience across digital touchpoints; growing & optimizing database list health; fan engagement; revenue driving initiatives; highlight value being driven back to the organization; yield meaningful growth; drive efficiency and effectiveness
Industry & Context.
analytical and logical demonstrated ability to use data to drive decision-making; tackle creative and technical challenges
What They're Looking For.
Must Have
Bachelor’s degree required, Five to seven years’ experience in developing content for use on websites and social media platforms, consumer intuition with a curiosity about what motivates online behavior, Data-driven, analytical and logical demonstrated ability to use data to drive decision-making in content development, Self-starter, empowered to tackle creative and technical challenges before reaching out for support, Highly develops partnerships with technical, strategic and creative stakeholders, Ability to manage competing priorities through thoughtful prioritization and disciplines that drive towards delivery, knowledge of digital media including content creation, best practices, success metrics and emerging platforms, writing and editing skills including grammar, style and spelling, Commitment to high-quality work product that meet brand and fan standards, Proficient in Adobe Creative Cloud and Microsoft programs, Background in golf interest in golf required
Nice to Have
Media or Marketing preferred, Proficiency in HTML and Photoshop a plus, Design, photo and video editing skills a plus
What You'll Do.
Drive interactive and innovative communications across web
and direct to consumer channels that support companies marketing & content delivery efforts.
Collaborate with marketing operations
and content to develop and execute upon a marketing automation & personalization strategy with a goal towards growing & optimizing database list health
and revenue driving initiatives.
Manages email campaigns from start to finish (scheduling
deployment); while working with various stakeholders (creative
etc. ) to drive email from ideation to completion.
Analyzes template layout
and all other aspects of emails
Assist with SMS program and push notification program as new marketing channels for fans at-home and at our tournaments
Manage audience cohort segmentation
fan database development
and personalization efforts.
Assist with customer lifetime value analytics and measurement initiatives to highlight value being driven back to the organization.
Identify audience segments & fan cohorts where product and content personalization will yield meaningful growth
working together with analytics and audience development teams
Collaborate across content groups to create and source assets that will resonate with key segments
Proactively collaborate with writers and other content creators to deliver engaging and immersive content across platforms
Support decision sciences & media analytics team to make recommendations and optimizations based on campaign & content performance.
Stay ahead of industry trends and innovations
recommending new tools and technologies to drive efficiency and effectiveness.
Special projects or other duties as assigned
How You'll Work.
Team & Collaboration
collaborate with marketing, product, content, and analytics; collaborate with marketing operations, product, and content; working with various stakeholders (creative, marketing, content, etc.); working together with analytics and audience development teams; Collaborate across content groups; Proactively collaborate with writers and other content creators; Support decision sciences & media analytics team
Communication Scope
writing and editing skills; grammar; style; spelling
Process & Methodology
project management, Ability to manage competing priorities through thoughtful prioritization and disciplines that drive towards delivery
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