Ramp
FinTech
Manager,EventMarketing
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“Manager, Event Marketing at Ramp. Skills: Event marketing strategy, Team leadership, Pipeline generation, Budget management. Own and scale third-party events channel. Set strategic direction for events program”
What You'll Achieve.
Drive measurable pipeline impact; Drive measurable revenue impact
Industry & Context.
Systems thinking; Judgment in ambiguity
Relocation support to NYC or SF
What They're Looking For.
Must Have
8+ years event marketing experience, 8+ years field marketing experience, 8+ years demand generation experience, Proven track record driving pipeline impact, Proven track record driving revenue impact, Deep experience owning third-party event portfolios, Experience building teams, Experience leading teams, Experience developing teams, Experience retaining people, Executive-level stakeholder management, Experience owning large budgets, Experience building business cases, Experience tying spend to outcomes
Nice to Have
Experience at high-growth B2B SaaS company, Experience at high-growth FinTech company, Experience building event programs for mid-market customers, Experience building event programs for enterprise customers, Experience launching events strategy in new verticals, Experience launching events strategy in new industries, Experience launching events strategy in new geographies, Demonstrated use of AI to improve event marketing workflows, Demonstrated use of AI to improve event marketing outcomes, Demonstrated use of automation to improve event marketing workflows, Demonstrated use of automation to improve event marketing outcomes
What You'll Do.
Own and scale third-party events channel
Set strategic direction for events program
Build high-performing team
Lead high-performing team
Drive measurable pipeline impact
Drive measurable revenue impact
Shape events investment strategy
Set program-level investment strategy
Set operating framework across event surfaces
Connect channel strategies to GTM priorities
Build team of event professionals
Lead team of event professionals
Develop talent within team
Create operating model for team execution
Own cross-portfolio view
Set standards for event surfaces
Set prioritization criteria for event surfaces
Set operating model for event surfaces
Identify new industries for expansion
Identify new customer segments for expansion
Identify new geographies for expansion
Own aggregate pipeline goals
Set targets for event surfaces
Track performance of event surfaces
Surface cross-program learnings
Own total program budget
Manage budget allocation
Forecast program budget
Make case for resource investment
Build systems for scaling
Build reporting infrastructure for scaling
Build operating rhythms for scaling
Bring forward-looking perspective on AI
Bring forward-looking perspective on automation
Identify AI tools for efficiency
Implement AI tools for efficiency
Identify automation workflows for efficiency
Implement automation workflows for efficiency
Improve event targeting
Improve decision-making
Represent Ramp externally at industry events
Serve as organizational thought partner on events
How You'll Work.
Team & Collaboration
Partnering with Sales leadership; Partnering with Finance leadership; Partnering with Marketing leadership; Partner with Finance on planning; Partner with Finance on forecasting; Partner with Finance on investment cases; Partner with surface leads on targets
Communication Scope
Executive presentations
Process & Methodology
Roadmap planning, Prioritization
Full Job Description
ABOUT RAMP Ramp is building the smart infrastructure for finance teams, embedded in the transaction flow of every dollar a business spends. We automate how over $200B in annualized spend flows in and out of 70,000+ companies: authorizing payments, flagging risk, categorizing spend, and closing books. The problems are high-stakes, data-dense, and unforgiving. We hire people with high agency and high urgency. We look for slope over intercept. We care less about where you trained and more about what you’ve built. At Ramp, everyone is a builder who owns problems end to end and makes consequential decisions that shape the outcome. The median Ramp customer saves 5% and grows revenue 16% in their first year – far in excess of businesses operating without Ramp. We believe every ambitious company deserves the same. If you want to build systems that directly shape how companies move and manage billions, Ramp is the place to do it. ABOUT THE ROLE As a leader on Ramp's Field & Events team, you will own and scale one of our most important demand generation channels: third-party events. You will set the strategic direction for the program, build and lead a high-performing team, and drive measurable pipeline and revenue impact across new industries, verticals, and markets. This role carries significant organizational visibility - you'll operate as a key voice on how Ramp shows up in the market, partnering directly with Sales, Finance, and Marketing leadership to shape our events investment strategy. This is a role for someone who has done this before at scale, thinks in systems, and knows how to turn a strong events program into a true growth engine. WHAT YOU'LL DO - Set the program-level investment strategy and operating framework across all event surfaces, connecting individual channel strategies to Ramp's broader GTM priorities - Build, lead, and develop a team of event marketers; set clear expectations, develop talent, and create the operating model that lets the team execute
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