Takeda

pharmaceuticaliopharma/healthcare marketing

Manager,DTCBidExecutionSpecialist

$116–182k Lexington, Massachusetts, United States FULL TIME Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Mid candidates.

The Brief

“Manager, DTC Bid Execution Specialist at Takeda. Skills: DTC bidding, optimization guidance, execution standards, performance levers, cross-brand learnings, efficiency, measurement quality, compliant activation. Provide enterprise DTC bidding and optimization guidance by setting execution standards, advising teams on performance levers, and scaling cross-brand learnings to improve efficiency, measurement quality, and compliant activation. Maintain paid DTC execution standards: Maintain best prac”

What You'll Achieve.

improve efficiency; measurement quality; compliant activation

Industry & Context.

pharmaceuticaliopharma/healthcare marketing
Problems you'll solve

diagnosing common delivery and tracking issues

What They're Looking For.

Must Have

Bachelor’s degree, 5–7+ years of experience in pharmaceuticaliopharma/healthcare marketing, communications, advertising, paid media, Prior experience working with Agency preferred, especially related to knowledge of / experience with bid execution and measurement, knowledge of bid strategy, campaign optimization, trafficking, and measurement

Nice to Have

MBA or advanced degree preferred

What You'll Do.

Provide enterprise DTC bidding and optimization guidance by setting execution standards

advising teams on performance levers

and scaling cross-brand learnings to improve efficiency

and compliant activation

Maintain paid DTC execution standards: Maintain best practices for paid DTC activation (including campaign structuring principles

bid strategy guidance) that teams and agencies can apply consistently across brands​

Translate strategy into executable guidance: Convert DTC strategy intent into recommended platform setup patterns and checklists

and advise teams on design choices and tradeoffs rather than building campaigns directly​

Provide consultative optimization support: Serve as the operational point of contact for bid strategy

and targeting review performance signals and recommend optimization actions for brand teams

and Media Architects​

Set trafficking and measurement expectations: Define requirements for trafficking readiness and measurement integrity and guide teams in diagnosing common delivery and tracking issues​

Enable test-and-learn execution: Standardize experiment designs (A structures

audience/creative rotation tests) and provide document learnings for enterprise playbooks

Report performance and learnings: Provide standardized performance snapshots and post-sprint/post-campaign capture learnings and feed them back to Agile pods to inform future plans and the next sprint backlog

Support compliance and safety: Support compliant DTC activation aligned to internal review governance and FDA flag risk areas and proactively escalate to Media Buy Lead for resolutions

How You'll Work.

Team & Collaboration

advising teams; working with Agency; brand teams; agency partners; Media Architects; Agile pods

Full Job Description

By clicking the “Apply” button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda’s [Privacy Notice](https://jobs.takeda.com/privacynotice) and [Terms of Use](https://www.takeda.com/terms-and-conditions/). I further attest that all information I submit in my employment application is true to the best of my knowledge. ## **Job Description** # **Manager, DTC Bid Execution Specialist** ## Takeda Pharmaceutical ## Lexington, MA **Position Summary** Provide enterprise DTC bidding and optimization guidance by setting execution standards, advising teams on performance levers, and scaling cross-brand learnings to improve efficiency, measurement quality, and compliant activation **Key Responsibilities** * **Maintain paid DTC execution standards: **Maintain best practices for paid DTC activation (including campaign structuring principles, targeting approaches, bid strategy guidance) that teams and agencies can apply consistently across brands​ * **Translate strategy into executable guidance: **Convert DTC strategy intent into recommended platform setup patterns and checklists, and advise teams on design choices and tradeoffs rather than building campaigns directly​ * **Provide consultative optimization support: **Serve as the operational point of contact for bid strategy, pacing, and targeting questions; review performance signals and recommend optimization actions for brand teams, agency partners, and Media Architects​ * **Set trafficking and measurement expectations: **Define requirements for trafficking readiness and measurement integrity and guide teams in diagnosing common delivery and tracking issues​ * **Enable test-and-learn execution: **Standardize experiment designs (A/B structures, bid strategy tests, audience/creative rotation tests) and provide templates; document learnings for enterprise playbooks * **Report performance and learnings: **Provide

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