RBC
Financial services
Manager,DigitalMarketing-Loyalty
Neural analysis suggests this role is
optimal for Mid candidates.
“Manager, Digital Marketing - Loyalty at RBC. Skills: Digital Marketing, Loyalty Programs, Channel Management, Content Management, Campaign Execution, Data Analysis, Stakeholder Management. Execute business strategies across public-facing digital channels for the Avion Rewards program.. Lead Avion Public digital channel management, content management, technical builds, optimization, testing and capability development.”
What You'll Achieve.
Drive engagement; Drive sales and leads; Optimize the client experience; Increase engagement
Industry & Context.
Proactively analyze email & web data for opportunities to optimize the client experience and increase engagement.
What They're Looking For.
Must Have
Bachelor’s degree or College diploma in Business/Marketing/Technology/Analytics, 5+ years of experience in digital, related business functions, marketing or advertising, Committed team player, who values building and nurturing relationships to drive shared success., Ability to influence partners in cross-functional working teams., Comfort providing strategic input and presenting to senior business leaders., Bias to action and to proactively recommending and implementing public-facing digital initiatives to drive sales and leads., Curiosity about consumer behaviour and learning new business models and technologies., Desire for continuous improvement., Experience with web analytics reporting tools (i. e. Google Analytics, QuickSight), Solid knowledge of internet technologies, usability, accessibility, privacy., Experience with Agile project methodology, Proficiency with A testing tools (i. e. Conductrics), Comfort with ambiguous situations and willingness to challenge traditional assumptions to drive business impact and a better client experience.
Nice to Have
MBA/MMA/MsC, Product Owner experience and/or certification, Knowledge and understanding of digital sales funnels, Search Engine Optimization experience and knowledge, Google Analytics and QuickSight experience, or experience with other digital analytics and reporting platforms, Working knowledge of Product Marketing principles, value proposition development and enhancement, Financial services experience, Working knowledge of design thinking and UX principles, Basic understanding of programmatic marketing, Technical skills, including: JavaScript, HTML 5 & CSS, design applications, Web standards and guidelines experience
What You'll Do.
Execute business strategies across public-facing digital channels for the Avion Rewards program.
Lead Avion Public digital channel management
testing and capability development.
Manage reporting and insight generation for digital initiatives.
Serve as a SME for Avion Digital channel initiatives.
Lead in digital campaign execution and digital marketing content excellence.
Plan and effectively manage partners to ensure overall program deadlines/goals are met.
Implement and maintain efficient digital marketing campaign processes and workflows.
copy and optimization of content for best results with support from A testing activities and tools.
Recommend and deliver great content
great forms and interactive experiences for landing pages and related digital content.
Manage campaigns & projects through project management tools (i. e. Jira)
Ensure research insights
digital marketing results and program reporting are reviewed and discussed within the appropriate forums & cadence.
Proactively analyze email & web data for opportunities to optimize the client experience and increase engagement.
Provide best practice expertise and leverage internal impact and influence
tracking capabilities and industry and channel research to determine and optimize effectiveness of digital marketing campaigns.
How You'll Work.
Team & Collaboration
Collaboration with Avion Digital, Marketing & Business partners.; Build relationships with Digital Marketing, Product and Marketing partners to become a trusted advisor and a go-to digital SME.; Ability to influence partners in cross-functional working teams.; Working with key stakeholders to identify opportunities to deepen relationships, and drive engagement.
Communication Scope
Presenting to senior business leaders
Process & Methodology
Manage campaigns & projects through project management tools (i. e. Jira), Experience with Agile project methodology
Full Job Description
**_Job Description_** **What is the opportunity?** As a member of the Digital Marketing team, you will help execute business strategies across public-facing digital channels as part of the Avion Rewards program. This team's mandate includes digital marketing, digital engagement, and digital acquisition strategies for the Avion Rewards program, in addition to collaboration with Avion Digital, Marketing & Business partners. The Manager will support the Senior Manager/Director in leading Avion Public digital channel management, content management, technical builds, optimization, testing and capability development. In addition to strategy, design, development, and maintenance of the various Avion public-facing digital properties, you will be responsible for working with key stakeholders to identify opportunities to deepen relationships, and drive engagement. You will manage reporting and insight generation for digital initiatives, as well as strategic channel recommendations. **What will you do?** * Serve as a SME for Avion Digital channel initiatives. * Lead in digital campaign execution and digital marketing content excellence. * Plan and effectively manage partners to ensure overall program deadlines/goals are met. * Implement and maintain efficient digital marketing campaign processes and workflows. * Manage creative, copy and optimization of content for best results with support from A/B testing activities and tools. * Recommend and deliver great content, great tools, great forms and interactive experiences for landing pages and related digital content. * Build relationships with Digital Marketing, Product and Marketing partners to become a trusted advisor and a go-to digital SME. * Manage campaigns & projects through project management tools (i.e. Jira) * Ensure research insights, digital marketing results and program reporting are reviewed and discussed within the appropriate forums & cadence. * Proactively analyze email & web data for opportunities to optimize t
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