BridgeBio Pharma
Biotech
Manager,DigitalMarketing
Neural analysis suggests this role is
optimal for Manager candidates.
“Manager, Digital Marketing at BridgeBio Pharma. Skills: Digital marketing, Media strategy, Product launches, Omnichannel. Lead omnichannel launch readiness. Build integrated digital launch plan”
Industry & Context.
What They're Looking For.
Must Have
6+ years relevant experience, Focus on paid media channels, Biotech or pharmaceutical sectors, Successful product launch experience, Major indication expansion experience, Experience managing content strategy, Experience managing channel strategy, Website optimization experience, SEO programs experience, Experience in regulated environments, Project management capabilities, Cross-functional stakeholder collaboration
Nice to Have
Product launch in rare disease, Experience in rare disease space, Familiarity with pharma/biotech stacks, Familiarity with MLR process, Familiarity with healthcare compliance, Familiarity with digital accessibility best practices
What You'll Do.
Lead omnichannel launch readiness
Build integrated digital launch plan
Manage integrated digital launch plan
Align channel tactics to brand strategy
Align channel tactics to clinical milestones
Align channel tactics to commercial readiness
Develop digital strategies
Develop media strategies
Execute digital strategies
Execute media strategies
Establish launch measurement framework
Define optimization processes
Lead agency management
Lead vendor management
Ensure clear scopes of work
Ensure disciplined workflows
Ensure budget stewardship
Ensure high-quality output
Ensure digital touchpoints reflect accuracy
Ensure digital touchpoints reflect brand integrity
Ensure digital touchpoints reflect privacy policies
Optimize digital touchpoints for audiences
Advise brand marketing leads
Translate scientific content
Translate clinical content
Build scalable omnichannel processes
Build scalable templates
Build scalable best practices
How You'll Work.
Team & Collaboration
Partner with analytics teams; Partner with ops teams; Cross-functional teams; Brand marketing; Medical affairs; Corporate communications; Media SMEs; Creative SMEs; Social SMEs; Analytics SMEs; Technology SMEs
Process & Methodology
Project management
Full Job Description
Mavericks Wanted When was the last time you achieved the impossible? If that thought feels overwhelming, you might want to pause here, but if it sparks excitement...read on In 2015, we pioneered a “moneyball for biotech” approach, pooling projects and promising early-stage research from academia together under one financial umbrella to reduce risk and unleash innovation. This model allows science and small teams of experts to lead the way. We build bridges to groundbreaking advancements in rare disease, and develop life-changing medicines for patients with unmet needs as fast as humanly possible. Together we define white space, push boundaries, and empower people to solve problems. If you're someone who defies convention, join us and work alongside some of the most respected minds in the industry. Together, we'll ask "why not?" and help reengineer the future of biopharma. At BridgeBio, we value curiosity and experimentation—including the ethical & thoughtful use of AI to improve clarity, speed, and quality of work. What You’ll Do We are seeking a strategist to lead Omnichannel & Media efforts for the development of late-stage commercial assets. This role will translate brand strategy into an integrated, field-aligned media plan and ensure seamless execution across HCP and patient audiences. The opportunity is ideal for someone who thrives at the intersection of science, strategy, and storytelling, and has experience in customer research, channel planning, product launches, media investment and on-the-ground media execution. You will be responsible for the evolution of content and channels for each product launch. You’ll partner closely with existing media, creative, social, analytics and technology SMEs, as well as cross-functional teams including brand marketing, medical affairs, and corporate communications. Responsibilities Lead omnichannel launch readiness by building and managing the integrated digital launch plan, aligning channel tactics to brand strateg
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