Vans
Manager,DigitalInsights
“Manager, Digital Insights at Vans. Skills: Digital insights strategy, Full-funnel performance analytics, Insights to action translation, Executive storytelling, Forecasting & planning rigor, Growth opportunity identification, Cross-functional influence, Personalization & optimization insights, Scalable reporting solutions, Data-driven culture champion. Own digital insights strategy. Define and lead the digital analytics roadmap”
What You'll Achieve.
Drives performance across the full customer funnel; Improves conversion, engagement, and long-term business outcomes; Maximize ROI and customer experience
Industry & Context.
Analytical mindset; Proactive approach to identifying opportunities and solving complex problems
What They're Looking For.
Must Have
5-7 + years of experience, Advanced analytics expertise, Deep experience in digital analytics tools (e. g. , GA4, Power BI), Full-funnel performance measurement, Strategic thinking & business acumen, Insight generation & storytelling, Forecasting & modeling capability, Ecommerce & customer journey expertise, Deep knowledge of digital funnels, conversion drivers, and customer behavior, Cross-functional leadership, Technical fluency, Problem solving & curiosity, Execution excellence
Nice to Have
Formal education in a related field
What You'll Do.
Own digital insights strategy
Define and lead the digital analytics roadmap
and frameworks to support business growth
Lead full-funnel performance analytics
Oversee analysis across acquisition
Identify key drivers of performance
Translate insights into action
Deliver clear recommendations that inform eCommerce strategy
marketing effectiveness
and merchandising decisions
Drive executive storytelling
and seasonal business readouts with a POV on performance
Elevate forecasting & planning rigor
Own digital forecasting frameworks
Track forecast accuracy
Improve predictability through data-driven modeling
Identify growth opportunities
Analyze customer behavior
and campaign performance
Uncover opportunities to improve conversion
Lead cross-functional influence
Partner with Marketing
and Planning to embed insights into roadmaps and business decisions
Advance personalization & optimization insights
Measure and inform CRO
and testing programs to maximize ROI and customer experience
Build scalable reporting solutions
Oversee dashboard development
accurate decision-making
Champion data-driven culture
Elevate analytics adoption
and literacy across the organization
Drive more informed decision-making at all levels
How You'll Work.
Team & Collaboration
Partner with Marketing, Merchandising, Product, and Planning to embed insights into roadmaps and business decisions; Influence without authority across diverse teams and senior stakeholders
Communication Scope
Executive storytelling; Clear, compelling narratives
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