Wentworth
Manager,DigitalContent&WebProduction
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“Manager, Digital Content & Web Production at Wentworth. Skills: Digital Content, Web Production, Content Strategy, Project Management. Manage content calendars. Write copy”
Industry & Context.
Identify performance issues; Resolve technical issues; Troubleshoot broken links; Troubleshoot slow-loading assets
What They're Looking For.
Must Have
5-7 years web production, 5-7 years digital project management, 5-7 years content strategy, Ability to write compelling copy, Keen eye for layout, Understanding of modern digital design principles, Advanced knowledge of Drupal, Advanced knowledge of Wordpress, Advanced knowledge of Hubspot, Advanced knowledge of enterprise-grade CMS, Command of HTML, Command of CSS, Proven ability to manage complex workflows, Proficiency with Google Search Console, Proficiency with GA4, Proficiency with Google Tag Manager, Proficiency with SEO platforms, Exceptional writing skills, Excellent attention to detail, Ability to communicate technical concepts
Nice to Have
Familiarity with Higher Education marketing, Familiarity with stakeholder management, Formal training in Web Accessibility, Formal training in Digital Accessibility, Certification in Web Accessibility, Certification in Digital Accessibility, Experience with Figma, Experience with Adobe XD, Experience with Sketch
What You'll Do.
Manage content calendars
Ensure error-free deployment
Manage content and feature request queue
Draft SEO-tested copy
Optimize for search engines
Optimize for agentic search
Apply layout principles
Apply digital design principles
Ensure site is mobile responsive
Adhere to modern UX/UI standards
Ensure brand consistency
Enhance digital marketing campaigns
Ensure updates meet brand standards
Ensure updates meet mobile responsiveness
Ensure updates meet UX best practices
Ensure WCAG accessibility compliance
Identify performance issues
Coordinate resolutions
Oversee intake of web requests
Provide guidance to stakeholders
Serve as daily point of contact
Collaborate with agency
Collaborate with developer
Apply best practices for on-page SEO
Apply best practices for AEO
Monitor traffic trends
Monitor user behavior
Share regular reports
Identify technical issues
Resolve technical issues
How You'll Work.
Team & Collaboration
Partner with stakeholders; Collaborate with Sr. Marketing Manager; Collaborate with agency; Collaborate with developer; Collaborate with designers
Communication Scope
Communicate technical concepts
Process & Methodology
Project management, Workflow management, Jira, HubSpot
Full Job Description
**Job Description** _**Summary of the Role:**_ Reporting to the Assistant Vice President of Marketing & Communications, the Manager, Digital Content & Web Production is a driver of Wentworth’s digital presence, ensuring our website has engaging content, enhanced SEO, and a seamless user experience. The person in this role will act as the project manager for the website team, turning marketing goals into digital reality. In addition to daily operations, this individual will be involved in a website refresh and serve as a critical link between Wentworth and our design and development agency. _**Key Responsibilities**_ **1\. Content Production & CMS Management** * **Daily Production & Deployment:** Act as the "hands-on" expert for the Drupal CMS, managing content calendars, writing copy, building page layouts (including selecting assets and components), and ensuring error-free deployment. * **Collaborative Management** : Partner with stakeholders across campus departments to proactively manage the content and feature request queue. * **Strategic Writing:** Draft and edit SEO-tested copy for the main site and subsites, optimizing for users, search engines, and agentic search. * **Design & Layout:** Apply a keen eye for layout and digital design principles to ensure the site is optimized for both mobile responsiveness and visual impact. Act as core contributor to upcoming web refresh, ensuring new site components adhere to modern UX/UI standards and brand consistency. * **Campaign Collaboration:** Work closely with Sr. Marketing Manager to enhance digital marketing campaigns across platforms. * **Quality Assurance:** Ensure all updates meet brand standards, mobile responsiveness, UX best practices, and WCAG accessibility compliance. * **Site Performance:** Use Siteimprove and other reporting tools to identify performance issues, coordinating with full-stack agency and front-end developer for resolutions. **2\. Project & Team Coordination** * **Project Traffic Control & W
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