Wentworth

Manager,DigitalContent&WebProduction

$90–90k Boston, Massachusetts, United States FULL TIME Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Manager candidates.

The Brief

“Manager, Digital Content & Web Production at Wentworth. Skills: Digital Content, Web Production, Content Strategy, Project Management. Manage content calendars. Write copy”

Industry & Context.

Problems you'll solve

Identify performance issues; Resolve technical issues; Troubleshoot broken links; Troubleshoot slow-loading assets

What They're Looking For.

Must Have

5-7 years web production, 5-7 years digital project management, 5-7 years content strategy, Ability to write compelling copy, Keen eye for layout, Understanding of modern digital design principles, Advanced knowledge of Drupal, Advanced knowledge of Wordpress, Advanced knowledge of Hubspot, Advanced knowledge of enterprise-grade CMS, Command of HTML, Command of CSS, Proven ability to manage complex workflows, Proficiency with Google Search Console, Proficiency with GA4, Proficiency with Google Tag Manager, Proficiency with SEO platforms, Exceptional writing skills, Excellent attention to detail, Ability to communicate technical concepts

Nice to Have

Familiarity with Higher Education marketing, Familiarity with stakeholder management, Formal training in Web Accessibility, Formal training in Digital Accessibility, Certification in Web Accessibility, Certification in Digital Accessibility, Experience with Figma, Experience with Adobe XD, Experience with Sketch

What You'll Do.

Manage content calendars

Ensure error-free deployment

Manage content and feature request queue

Draft SEO-tested copy

Optimize for search engines

Optimize for agentic search

Apply layout principles

Apply digital design principles

Ensure site is mobile responsive

Adhere to modern UX/UI standards

Ensure brand consistency

Enhance digital marketing campaigns

Ensure updates meet brand standards

Ensure updates meet mobile responsiveness

Ensure updates meet UX best practices

Ensure WCAG accessibility compliance

Identify performance issues

Coordinate resolutions

Oversee intake of web requests

Provide guidance to stakeholders

Serve as daily point of contact

Collaborate with agency

Collaborate with developer

Apply best practices for on-page SEO

Apply best practices for AEO

Monitor traffic trends

Monitor user behavior

Share regular reports

Identify technical issues

Resolve technical issues

How You'll Work.

Team & Collaboration

Partner with stakeholders; Collaborate with Sr. Marketing Manager; Collaborate with agency; Collaborate with developer; Collaborate with designers

Communication Scope

Communicate technical concepts

Process & Methodology

Project management, Workflow management, Jira, HubSpot

Full Job Description

**Job Description** _**Summary of the Role:**_ Reporting to the Assistant Vice President of Marketing & Communications, the Manager, Digital Content & Web Production is a driver of Wentworth’s digital presence, ensuring our website has engaging content, enhanced SEO, and a seamless user experience. The person in this role will act as the project manager for the website team, turning marketing goals into digital reality. In addition to daily operations, this individual will be involved in a website refresh and serve as a critical link between Wentworth and our design and development agency. _**Key Responsibilities**_ **1\. Content Production & CMS Management** * **Daily Production & Deployment:** Act as the "hands-on" expert for the Drupal CMS, managing content calendars, writing copy, building page layouts (including selecting assets and components), and ensuring error-free deployment. * **Collaborative Management** : Partner with stakeholders across campus departments to proactively manage the content and feature request queue. * **Strategic Writing:** Draft and edit SEO-tested copy for the main site and subsites, optimizing for users, search engines, and agentic search. * **Design & Layout:** Apply a keen eye for layout and digital design principles to ensure the site is optimized for both mobile responsiveness and visual impact. Act as core contributor to upcoming web refresh, ensuring new site components adhere to modern UX/UI standards and brand consistency. * **Campaign Collaboration:** Work closely with Sr. Marketing Manager to enhance digital marketing campaigns across platforms. * **Quality Assurance:** Ensure all updates meet brand standards, mobile responsiveness, UX best practices, and WCAG accessibility compliance. * **Site Performance:** Use Siteimprove and other reporting tools to identify performance issues, coordinating with full-stack agency and front-end developer for resolutions. **2\. Project & Team Coordination** * **Project Traffic Control & W

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