Vans
Manager,DigitalContent
“Manager, Digital Content at Vans. Skills: Digital Content Strategy, On-site Experience Optimization, E-commerce Performance, Cross-functional Collaboration. Leading on‑site content and experience strategy across weekly, seasonal, and launch‑driven moments. Owning how brand storytelling, campaigns, and product narratives come to life across the eCommerce journey”
What You'll Achieve.
improve discovery, engagement, and conversion; maintain consistency with brand, experience, and performance expectations; inform future planning and experience evolution; deliver seamless, consumer‑centric experiences; maintain best‑in‑class digital experiences; accountable from strategy through performance outcomes
Industry & Context.
Data‑driven mindset with proven ability to improve engagement and conversion metrics; Familiarity with analytics and behavioral tools and translating insights into action; Conduct deep‑dive analysis to identify insights, opportunities, and optimization priorities
What They're Looking For.
Must Have
understanding of eCommerce platforms, CMS/DAM tools, and digital merchandising principles, Experience defining on‑site journeys, content placement, and experience intent (in partnership with UX/design teams), Data‑driven mindset with proven ability to improve engagement and conversion metrics, Experience with A testing, experimentation, and personalization frameworks, Familiarity with analytics and behavioral tools and translating insights into action, Proven ability to manage complex workflows and influence cross‑functional stakeholders, Highly organized, proactive, and comfortable owning initiatives end‑to‑end
What You'll Do.
Leading on‑site content and experience strategy across weekly
and launch‑driven moments
Owning how brand storytelling
and product narratives come to life across the eCommerce journey
Balancing inspiration with performance
and measurement of on‑site experiences across homepage
Using data and consumer insights to improve discovery
Developing and maintaining a seasonal content and experience calendar
Translating campaign and merchandising priorities into clear on‑site experience frameworks
Managing end‑to‑end content and experience workflows
Leading planning and execution for product launches and key moments
Providing clear feedback and alignment on deliverables
Owning ongoing content and experience performance tracking
Monitoring and evaluating engagement KPIs
Conducting deep‑dive analysis to identify insights
and optimization priorities
and personalization efforts
Translating performance data into actionable recommendations
How You'll Work.
Team & Collaboration
Partnering closely with Brand Marketing, Merchandising, UX, Analytics, and Technology to deliver cohesive, consumer‑first digital experiences; Serving as a key partner to Brand Marketing, Merchandising, UX, Analytics, and Technology teams; Facilitating alignment through recurring meetings, planning sessions, and working forums; Ensuring clear handoffs and shared accountability across teams from planning through execution and measurement; Incorporating competitive and industry benchmarking
Communication Scope
communication skills with the ability to articulate strategy, insights, and priorities clearly
Process & Methodology
Manage complex workflows, Own initiatives end‑to‑end
Applying for this Manager, Digital Content role?
Most applicants get filtered before a human reads their resume. See if yours makes the cut.
How to Apply on Workday
- Workday has a multi-step form — save your progress after every section.
- "Apply With LinkedIn" can fail or lose data; manual entry is more reliable.
- Watch for the "Submit for Review" final step — hitting "Save" alone does not submit.
- Job requisition numbers are useful when following up with HR by email.
ANONYMOUS · UNFILTERED
What do employees actually say about Vans?
Real rants from real employees. Read before you apply.