The Nielsen Company
media
Manager,DemandGeneration(B2C)
“Manager, Demand Generation (B2C) at The Nielsen Company. Skills: B2C Demand Generation, Consumer Acquisition, Campaign Strategy & Execution, Data Analysis & Optimization, Agency Management. Develop and execute full-funnel demand generation campaigns targeting US consumers across digital, social, search, programmatic, direct mail, and emerging channels. Own the end-to-end panelist recruitment funnel — from awareness through conversion — with a relentless focus on volume, quality, and cost efficie”
What You'll Achieve.
Growing Nielsen's proprietary panel; Recruit new panelists at scale; Achieve volume, quality, and cost efficiency in panelist recruitment; Continuously improve campaign performance; Inform future strategy; Ensure recruited panelists meet quality and demographic targets; Ensure campaign messaging is consistent and on-brand
Industry & Context.
Analytical rigor; Highly analytical mindset; Translate data into clear, actionable insights; Bring a highly analytical lens to every decision
What They're Looking For.
Must Have
6–10 years of experience in demand generation, performance marketing, or growth marketing with a B2C focus, Proven track record of running high-volume consumer acquisition campaigns with measurable, data-backed results, Deep experience managing agency relationships, Highly analytical mindset with hands-on experience building performance dashboards and translating data into campaign decisions, A genuine test-and-learn mentality, creative instincts paired with the ability to evaluate and brief consumer-facing creative effectively, Expert-level proficiency in Google Workspace (Gmail, Calendar, Drive, Docs, Sheets, Slides), Proficiency with marketing platforms and tools including paid social (Meta, TikTok, YouTube), programmatic, Google Ads, and CRM/marketing automation tools, working knowledge of AI tools (e. g. Claude, ChatGPT, Gemini) and the ability to use them to accelerate campaign development, analysis, and reporting, Expert-level written and verbal English communication able to present clearly to senior stakeholders and write compelling consumer-facing copy direction, Highly collaborative, Comfortable with ambiguity and energized by building in a space where not everything is defined yet
What You'll Do.
Develop and execute full-funnel demand generation campaigns targeting US consumers across digital
and emerging channels
Own the end-to-end panelist recruitment funnel — from awareness through conversion — with a relentless focus on volume
Build and manage campaign calendars
and performance targets
Design and run structured A and multivariate tests across creative
and landing experiences
Build and maintain dashboards that track key recruitment metrics including CPL
Translate data into clear
actionable insights that continuously improve campaign performance and inform future strategy
Serve as the day-to-day lead for external agency partners
and performance reviews
Partner with creative teams and agencies to develop compelling consumer-facing messaging
Bring a deep understanding of B2C consumer behavior to campaign ideation
Champion a culture of creative experimentation
How You'll Work.
Team & Collaboration
Work closely with Data Science, Research, and Panelist Experience teams to ensure recruited panelists meet quality and demographic targets; Collaborate with Marketing, Communications, and Brand teams to ensure campaign messaging is consistent and on-brand; Contribute to broader demand generation planning and share learnings openly across the team; Serve as the day-to-day lead for external agency partners; Push agencies to deliver their best work while maintaining a collaborative, results-oriented relationship; Build relationships across functions and bring people along with you
Communication Scope
Expert-level written and verbal English communication; Present clearly to senior stakeholders; Write compelling consumer-facing copy direction
Process & Methodology
Manage campaign calendars, budgets, and performance targets, Manage agency briefs, timelines, deliverables, and performance reviews
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