Manager,DemandGeneration(B2C)

Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future. The Opportunity: As Manager of Demand Generation (B2C), you will play a critical role in growing Nielsen's proprietary panel — the foundation of the audience measurement data that powers the media industry. This is not a traditional B2B demand gen role. You'll be reaching key consumers, inspiring them to participate in something that genuinely shapes how content is measured and valued across television, streaming, digital, mobile, and emerging media forms. You'll own the strategy and execution of campaigns designed to recruit new panelists at scale, working across paid, owned, and earned channels to find, engage, and convert the right audiences. This is a role for someone who blends analytical rigor with creative instinct, thrives in a test-and-learn environment, and knows how to get the best out of agency partners while keeping a strong point of view of their own. What You'll Own: B2C Campaign Strategy & Execution * Develop and execute full-funnel demand generation campaigns targeting US consumers across digital, social, search, programmatic, direct mail, and emerging channels * Own the end-to-end panelist recruitment funnel — from awareness through conversion — with a relentless focus on volume, quality, and cost efficiency * Build and manage campaign calendars, budgets, and performance targets in close partnership with the Deman